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ATV & Acuvue #ChangeItUp Booth at Playlist Live

Sunny Orlando, Florida is home to theme parks galore and over 12,000 fans at the annual Playlist Live convention, a conclave of young adults known primarily for their celebrity as YouTube content creators. JJ|LA client AwesomenessTV engaged with us on designing an immersive video and photo booth experience that doubled as a casting call for ATV sponsor Acuvue Contact Lenses. Scores of attendees lined up at the booth for a casting call experience where they confessed their wildest ideas of how they would #ChangeItUp. From skydiving to celebrity meet and greets, ATV selected the top submissions to bring to life. JJ|LA’s booth concept featured both a CapturePod Video Booth and GIF Photo Experience to enhance social sharing and a 10’ wall of 4K seamless TV monitors showcasing the custom content ATV generates every day. JJ|LA also designed the conference’s Main Stage backstage experience.

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