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BEATS B1 RUN LA

4 Cities ; 3.2 Miles; 2 Buds; 1 Beat … October 2015 brought about the first-of-it’s-kind, multi-city road race where all participants were running to the same music. This global endeavor, produced by Apple’s Beats Music, recruited over 10,000 runner to participate in the launch of a brand new series of Beats ear buds. The LA Race was held on the iconic Venice Beach Boardwalk. JJ|LA worked with On Board Experiential in the layout and design of the race pavilion, including race day signage, VIP area décor, rentals coordination, site logistics and tenting, permitting and a festive after party. 

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