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DHC Skincare

Japanese Beauty Brand DHC Skincare unveiled their product line in Los Angeles, California in a way that remained true to custom Japanese traditions.Pulse Advertising selected JJLA to be their Production Partner in executing their US Influencer Event for DHC. Influencers in attendance enjoyed a traditional Chado Tea ceremony, Sushi and Soba Noodle Stations, live Kokeshi doll illustration, personalized gift boxes and one-on-one skincare consultations with a DHC representative.

Yamashiro in the Hollywood Hills was a natural choice for the venue. The space was transformed with signature blue & white decor elements that offered a nod to a handcrafted look, inspired by washi paper and indigo dyes including a custom branded beauty bar. The most insta-worthy decor element was a photo backdrop comprised of thirty paper umbrellas, handpainted with a cherry blossom design and the prominent DHC logo.

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