Dua Lipa Press Junket

Warner Records tapped JJLA to oversee production of Dua Lipa’s Radical Optimism album release press series.

With quick turnaround time JJLA designed unique, album inspired scenic for a variety of interviews and podcasts and coordinated video production for all content captured.

Outlets filming during the press junket included Elle, iHeart, Billboard, and many more.

JJLA also coordinated influencer segments as a part of this press tour with content creators such as Trixie Mattel and Harry Daniels with millions of combined views across their social media platforms.


GLSEN Rise Up DC 2024

JJLA helped GLSEN produce an inaugural DC RISE UP FOR LGBTQ+ YOUTH event at Hotel Washington on March 14th, 2024 to encourage the lawmakers in our nation’s capital to protect the rights of LGBTQ+ students to learn in safety and support.

Just down the street from the White House, around 200 community members and elected officials came together for a touching program honoring the education work of Rocío Inclán and hosting an enlightening panel discussion moderated by Jonathan Capehart and featuring honoree Rocío Inclán, Imara Jones, and Wilson Cruz.

GLSEN members and their guests left the event inspired and energized, not to mention well fed!

Andra Day Album Release

Warner Records tapped JJLA to produce R&B icon Andra Day’s Album Release experience at the Sun Rose at the Pendry Hotel.

The experience was both sonically and visually inspired by the desert motifs of the album. JJLA transformed the modern Sun Rose room into a magical space filled with pink orbs and desert flora.

Guests entered to a bountiful Moet hosted champagne bar opposite a custom album artwork backdrop for a classy pre-concert reception then soon filtered into the main listening area overlooking the Los Angeles skyline.

The night began with a an album listening and conversation between Andra Day and author Danyel Smith, and soon transitioned into a moving live performance of Andra Day’s album which brought the room to a standing ovation.


JJLA produced a beautiful 26th Annual Costume Designers’ Guild Awards at NeueHouse Hollywood on February 21, 2024 to honor excellence in Costume Design and Illustration in film and television. 350 of Hollywood’s Costume Designers, Assistant Costume Designers, Studio Executives, and Costume Houses joined to honor this year’s nominees and winners. The ceremony also honored Billie Eilish and Annette Bening for their eco focused fashion and collaborative costuming nature, respectively. Other talent participating in the program included Wendi Mclendon-Covey, Lily Gladstone, and Olivia Thirlby. After the awards ceremony, guests enjoyed time to mingle and celebrate over drinks and bites, as well as the opportunity to participate in the on-site portrait studio! With great media coverage and positive guest feedback, JJLA helped the Costume Designers’ Guild rebrand and re-energize their beautiful annual awards!

Dua Lipa Houdini

On Tuesday November 14th, JJLA produced Warner Records’ and Dua Lipa’s Los Angeles Houdini Single release fan experience. This event was one of three global single release events between London and Tokyo.

The event welcomed 500 guests to the iconic Houdini Estate, nestled in Lauryl Canyon, to experience a night of activations, music, escape rooms, and a special guest appearance from the pop star Dua Lipa herself.

The enormous Houdini Estate consisted of three levels of activities. Upon arrival, guests ventured through Youtube Shorts’ fully immersive experience installation which allowed them to create their own high-quality short videos. Guests then flowed and were able to take photos in front of the large, single-cover-printed backdrop.

Attendees were then invited to ascend the historic stairs through a neon lit garden to find themselves in the ‘Reflective Lounge’ at the Estate’s Grand Lawn. The space was adorned in mirrored furniture and bars, and illuminated by cover art inspired neon orange and yellow lights. This area featured three Patron sponsored bars serving signature Dua Lipa themed cocktails with both color changing properties and smoking effects. The highlight of the Reflective Lounge was the stage which blasted tunes from DJ Heidi Lawden all night long.

On the highest level of Houdini’s hilltop estate, attendees could grab a bite at one of the two food trucks which featured Dua Lipa themed meals as well as a fourth full bar. The main event of this area was the escape room which took place in Harry Houdini’s home. Guests were invited inside to solve the escape room puzzle to unlock a secret bookcase passageway, leading them to a neon, mirror filled room blasting Dua Lipa’s ‘Houdini’ single!

Towards the end of the night, escape room guests were in for a major surprise as Dua Lipa herself appeared in the room as if by magic. The pop star helped the guests solve the escape room puzzle and lead them to the secret mirrored room.

After making her surprise appearance to a select few, Dua made her way down to the DJ booth to greet the hundreds of guests in the crowd. She then played her new hit single ‘Houdini’ and the fans danced the night away!

Photos courtesy of Vivien Killilea and Getty Images


At NeueHouse Hollywood on October 28, 2023, GLSEN teamed up with JJLA to create the Rise Up gala. GLSEN sought to celebrate their work to support LGBTQIA+ youth and raise money to support GLSEN’s efforts nationwide. GLSEN’s goal was to raise at least $100,000 that evening, and reached out to JJLA for our expertise and experience in creating successful fundraising events.

For this LGBTQ+ charity, JJLA used its resources to procure excellent entertainers from the community. Noah Cyrus, Iniko, and Wayne Brady performed to keep the energy high for attendees during the award ceremony. The ceremony, hosted by Mo Heart, featured presenters and speakers including Sherry Cola and Fortune Feimster.

JJLA facilitated the evening from beginning to end. After walking the red carpet, an opening reception on the NeueHouse rooftop hosted guests prior to the award ceremony. Tables and chairs were arranged for a catered dinner with an open bar for attendees. A VIP bar on the mezzanine level hosted select guests, such as performers, award recipients and GLSEN executives.

After the ceremony, guests were invited back onto the rooftop, which has been reformatted to accommodate a DJ, dancefloor, and a step and repeat. Three bars, including one bar in a VIP section, remained open for the duration of the evening.

At Rise Up LA, JJLA helped GLSEN exceed their fundraising goal and celebrate their continued success.

Pacific Bitcoin 2023

For their 2023 event, Swan Bitcoin Pacific turned once again to JJLA for their expertise. With greater than 1200 in attendance, the experience was unmatched by their previous conferences.

This year’s panels and speakers were hosted in the Barker Hangar at Santa Monica Airport. A mainstage was built for the two-day event, featuring custom LED décor and backed by three oversized LED screens. JJLA used custom Bitcoin décor elements to give a unique touch to the VIP section.

The back of the hanger was activated by vendors and sponsors. Swan sought to create a variety of unique environments for attendees to explore, where they could relax, mingle, shop, and learn. Our solution was to design seating areas, each with distinct thematic elements to create distinct venues for conversation. Several of these activations, including Bitcoin Trading Cards and Clean Spark, were clad in custom elements produced by JJLA, and decorated by our trusted vendors. A custom step and repeat, inspired by the beauty of Santa Monica Beach at sunset, was crafted to give attendees a moment of whimsy within the hangar.

Outside the hangar, JJLA installed a basketball court alongside a food truck picnic area, to give the event the feeling of festival fun that Swan was eager to achieve this year. Additionally, JJLA built out a second venue for fireside chats within the Swan Dome—a tented structure dressed in custom Swan décor.

SF Pride 2023

For 2023, San Francisco Pride sought to inspire the LGBTQIA+ community to celebrate more than ever, while continuing their historical journey to equality and acceptance.

Footprint: 8 blocks by 8 blocks
Attendance: 250,000 guests
Hundreds of exhibitors

This year’s theme was “Looking Back and Moving Forward.” The client wanted to uplevel mainstage talent, concessions and security while maintaining many aspects of the event that have historically worked well: 6 community Stages, 1 mainstage, exhibitors, etc. With acts such as Hailey Kioko and Princess Nokia, the mainstage generated more interest than ever before.

In support of some of the many communities that bring color to the city, JJLA built out Leather Alley, Faerie Freedom Village, Sundance: specific areas created to generate awareness and safe spaces for those seeking connections and exploring curiosities.

With food trucks, bars, and activations from sponsors like Ikea, DIageo/Smirnoff, Nissan, Red Bull, Benefit Cosmetics, JJLA provided endless opportunities for guests to relax, refuel and enjoy the festivities.

WeHo Pride 2023

The City of West Hollywood kicked-off Pride on Friday, June 2nd, by packing West Hollywood Park with live music, food trucks, and enchanting decor. The city invited the masses to revel in the festivities for no admission cost. West Hollywood Park played host to a sold-out show.

The Mainstage featured artists such as Idina Menzel, Jessie Ware, Shangela and Tinashe, among others, giving thousands the chance to experience these incredible artists for free.

Stretching nearly one mile, the West Hollywood Pride Street Fair gave local businesses and organizations the opportunity to showcase their respective visions with the global community attending the festivities.

Saturday through Sunday, Santa Monica was closed for the public from Doheny to La Cienega. Tens of thousands of people filled the boulevard, and enjoyed the offerings of the many exhibitors and vendors, as well as music and activities like a Ferris wheel and photo ops. In addition to two stages on Santa Monica, installations played music to set the vibe for those looking to dance and groove throughout the festivities.

Capping the Pride Festivities, the annual West Hollywood Pride Parade celebrated the diversity and grandeur of the LGBTQIA+ community.

From 11AM to 2PM, the City of West Hollywood honored Icons like Melissa McCarthy, Niecy Nash-Betts and Jessica Betts, among others, in a procession stretching from Crescent Heights to Doheny. Tens of thousands came out to enjoy the unique and spectacular floats, as the parade made its way down Santa Monica Boulevard.

OUTLOUD at WeHo Pride 2023

On Saturday and Sunday, June 3rd and 4th, audiences from around the world were enthralled, as acts like Grace Jones and Carly Rae Jepsen took the OUTLOUD Mainstage. Along with 4 bars and over a dozen food trucks available to general admission ticket holders, a VIP area, clad in furniture provided by Noblehouse—one of the many sponsors of OUTLOUD—offered a bar and food vendors to VIP and Pride Pass ticket holders.

The SUMMERTRAMP Stage, a new addition to OUTLOUD at West Hollywood Pride, hosted thousands of attendees. Along with incredible DJ sets, drag queens and other queer artists, SUMMERTRAMP brought their iconic waterslide and inflatables to the show, welcoming the warm weather and exciting the crowds with two days of non-stop entertainment.

SLC Pride

Utah Pride is one of the largest pride festivals in the country and came to JJLA seeking exciting upgrades after over 30 years of celebrating the queer community. At Washington and Liberty Square, Utah Pride held a “loud and queer festival” on Friday June 2 in addition to their historic “utah pride festival” on Saturday and Sunday June 3 and 4.

Between 40 and 50 thousand guests attended over the three-day festival, enjoying food trucks, vendors, mainstage entertainment, and dancing. JJLA kept all the guests and staff safe by auditing the previous security plan and improved upon it by bringing in new vendors.

For the first time ever, Utah Pride had one giant mainstage where uplevel talent, such as Vincint, JORDY, and Deborah Cox performed all three nights. JJLA managed the mainstage production and talent, with the amazing festival hosts Whitney Rose and Gia Bianca Stephens, DJs Raffa Mafra and Anabel Englund, Icona Pop FT. Ultra Nate, and Trixie Mattel.

By building and managing the new mainstage and by ensuring a safe and effective means of entering and securing the venue, JJLA was able to deliver all the things Utah Pride sought to accomplish.

GLSEN Respect Awards

The 2023 GLSEN Respect Awards took place on the evening of May 15th in the grandiose lobby of Cipriani hotel on 42nd street to raise money and awareness for the organization.

GLSEN welcomed over 450 guests for a 4 hour event beginning with a reception at 6pm followed by a full course dinner. Dinner was followed by a 90 minute program including presentations from GLSEN students and celebrities such as Dominique Jackson and Chasten Buttigieg. Awards were then presented to honorees including Justin David Sullivan and Idina Menzel. The program was highlighted by a medley performance by Jeremy Jordan followed by dessert afterparty hosted by Chasten Buttigieg.

JJLA incorporated GLSEN’s rise up campaign into the set design of the stage to truly make the atmosphere feel unique to GLSEN’s brand. Additionally, JJLA incorporated LGBTQ+ books that are banned in the US from GLSEN’s rainbow library into the table decor.

The event was a marked success garnering high satisfaction and praise from GLSEN as well as the fundraiser exceeding its financial goal. Additionally the event received rave reviews in an article in The Advocate.

InterPride 40th Anniversary

Pride Organizers from around the world came together to celebrate the 40th Anniversary of InterPride as an organization. InterPride wanted to kick off their inaugural gala with a worldly touch, filled with pride, and brimming with talent, both recognized and performing. Taking place at the Avalon Hollywood on April 29th, roughly 300 people came together to kick off the Pride season and learn about the work InterPride does globally throughout the year. After mingling and enjoying some global ambient entertainment in the PRIDE LOUNGE, guests were invited into the main ballroom for dinner and a program. InterPride honored many LGBTQ+ icons and allies, received a proclamation from the City of West Hollywood Mayor, and closed out the night dancing to a Deborah Cox performance.

Liberty Hill

The Liberty Hill Organization celebrated 40 years of their annual gala: The Upton Sinclair Celebration. They hoped to focus on their Environmental Justice initiatives as the event lined up so closely to Earth Day. In addition, they wanted to commemorate the 40 years of Upton Sinclair celebrations they have had to date.

The event took place from on April 19th, 2023 at the Skirball Cultural Center. After check in, enjoyed a nice reception with live music, a DJ, and a variety of food from around the world. The guests also interacted with various activations such as an interactive plant “LIVING” wall in which guests were encouraged to add a flower to the installation. Also on display were 7 fabricated trees that reflected the honorees and grantees of current and past. Giveaways included photos from the photo booth and step and repeat, branded seed papers, and screen printed tote bags.

The evening highlighted a lively program that included performances by the Syncopated Ladies tap group and a special moment of recognition for the honorees of the last 40 years.

Red Bull’s Dance Your Style

On April 1st at JJLA produced Red Bull’s Dance Your Style LA dance competition event at 930 Mateo, a warehouse venue in downtown LA.

Red Bull invited 14 dancers to compete in Red Bull Dance Your Style Los Angeles. The event featured a mixed style dance competition where performers of all specialties competed. The crowd would decide who wins via smart bracelets, and the winner of the competition would move on to compete in the Red Bull Dance Your Style National Finals.

In order to stay true to Red Bull’s brand guidelines JJLA lit the space up in red and blue lights and decor. We also vinyl wrapped a 92 foot long beam with RedBull branding, produced a custom Red Bull branded dance floor surrounded by risers, as well as a 60 foot long hedgewall step and repeat adorned with photos of all the participating competitors and talent.

The event flow started with auditions in the afternoon, followed by the main battle bracket competition in the evening, and climaxing with an after party in the night where guests were invited out on the dancefloor while the DJ kept playing. The space housed a retail section with pop up boutiques, an indoor bar, as well as food available in the outside food trucks.

A highlight of the night was the Dance troupe House of Ninja performing before the final battle.

As one of Red Bull’s two global dance events. JJLA achieved the clients expectations by branding everything within Red Bull guidelines and created an eventflow that was seamless and conducive to their dance community.

The event was well attended and the client was thrilled.

St. John’s Chautauqua Weekend Conference

JJLA produced St. John’s Health Center Foundation’s 44th Annual Chautauqua Weekend conference. The event brings together people from all branches of the organization, from physicians to organization leadership. JJLA helped St. John’s achieve their vision of an upscale, fun and educational weekend rife with history of the organization. The weekend took place at the Terranea Resort in Rancho Palos Verdes from March 10-12th, 2023.

JJLA managed a large scale program of over 12 physician presentations and panels, interspersed throughout the weekend with meals and activities. JJLA helped organize on-site genetics testing, high end amenities, and delicious seated and station dinners washed down by thematic specialty cocktails.

The weekend also featured performances by Spanish guitarists, DJ Asha, and a percussionist. JJLA took the event’s theme of “Going Beyond” to heart in satisfying the needs of all areas of management: Guest Experience, Food and Beverage, and Engaging Programs.

This event was a success with large numbers of attendees attending powerful presentations about where the organization is today and where it can be tomorrow. Aside from a successful program, with JJLA’s flair, guests were up and dancing the night away after the days’ programs concluded.

St. Jude’s Legends for Charity

JJLA joined St. Jude’s Children’s Hospital for their annual superbowl fundraising event, “Legends for Charity”. This year, the event took place in the hustle and bustle of downtown Phoenix at the Hyatt Regency. JJLA tackled decor and vendor management throughout the ballroom and the VIP lounge. Taking inspiration from Phoenix’s modern desert atmosphere, JJLA procured decor that showcased succulent florals, wood panel walls, and ombre sand colored linens. JJLA also helped St. Jude’s brand the large space with gobos, signage, and specialty step and repeats. JJLA proudly sourced many local vendors to achieve the ambience the client was seeking.

OUTLOUD Music Festival 2022

Kicking off the City of West Hollywood’s inaugural WEHO Pride, JJLA produced OUTLOUD Music Festival 2022 from June 3-5.

In partnership with Twitch, the three-day festival featured a hybrid concert experience held in West Hollywood Park. It was broadcast globally on Twitch’s homepage, garnering a daily average of 10,000 attendees and over half a million virtual viewers.

Headliners of the event were Years and Years, Jessie J, MARINA, and Lil Kim with supporting performances by Dorian Electra, Cupcakke, a debut from POSE’s Angelica Ross and more.

OUTLOUD seeks to create a platform for LGBTQ+ and allied musicians, as these are the voices vital to uplifting our diverse and marginalized community. For this reason, OUTLOUD is active not only during Pride, but year-round.

OUTLOUD Music Festival featured two stages on its festival grounds: the Main Stage, featuring our headlining acts, and the Unity Stage, featuring drag performances from queens as fierce as Aquaria, DJ sets and extravagant dance numbers. The whole weekend was hosted by a diverse array of queer community.

OUTLOUD’s VIP Area provided cryotherapy, body massages, vitamin samples, and other spa treatments in a beautiful grass setting with a private bar. The space was filled with outdoor lounge furniture, large bean bags and Red Bull charging stations, encouraging guests to kick back and relax without worrying about missing a moment of fun.

The festival was blessed with several of LA’s hottest food trucks catering to every taste.

The Festival featured ADA accommodations which included wheelchair accessible viewing platforms and sign language interpreters.

OUTLOUD was covered by a variety of press outlets including KTLA, Billboard, and USA Today.

Equality California Awards 2022

JJLA went on the road with Equality California’s annual Equality Awards Event Series to round out the end of 2022. Focusing on the major donor markets across Northern California, Southern California and Nevada, JJLA produced six reimagined Awards Shows – focusing on meeting fundraising goals and creating unique experiences in out-of-the box hybrid indoor/outdoor venues to keep our LGBTQ+ communities safe and healthy as a main priority.

JJLA kept entertainment and community engagement at top of mind, but helping secure talented musicians and performers, including The Aces, Michaela Gordon, and performers of Asia SF for donors to continue to support and be passionate about the organization and its efforts to continue to exceed fundraising goals for years to come.

WEHO Pride 2022

JJLA produced the City of West Hollywood’s Inaugural WEHO Pride Street Fair which took over the city’s two main streets in the heart of West Hollywood – San Vicente and Robertson Blvd. – over the course of 3 days. The free street festival surrounded the OUTLOUD Music Festival event happening in West Hollywood Park. The event was attended by over 50,000 people daily.

The fair included over 35 community vendors and nonprofits such as the Los Angeles LGBT Center and Trans Latin@ Coalition. The event also featured over 20 sponsor activations by Sydney World Pride, Aids Health Foundation, and our presenting sponsor, Nissan.

Hulu enhanced our space with an expansive Ferris Wheel activation, as well as a special activation that prompted event-goers to share their coming out stories on thoughtfully designed and placed lockers, promoting their LGBTQ+ series Love, Victor.

The Pride on Robertson Stage featured rising artists in the community including singers, drag queens, and DJs.

Aids Health Foundation provided free testing on site.

The fair had a dedicated sober zone, Sizzle, which was filled with on-theme vendors.

JJLA organized the inaugural PRIDE Parade for the City of West Hollywood on Sunday, June 5th 2022.

The mile long parade stretched over the iconic Santa Monica Blvd. strip in the heart of West Hollywood and was attended by over 100,000 people.

The Parade was graced by stars such as Janelle Monae (Grand Marshall Icon), JoJo Siwa (Next Gen Icon), MJ Rodriguez, and Cardi B.

It was broadcast live on KTLA and hosted by Karamo of Queer Eye.

100+ floats from organizations such as Rocco’s, Mickey’s, Channel Q, Human Rights Campaign, the WEHO fire department as well as local LGBTQ+ and allied businesses.

OUTLOUD Spotlight

OUTLOUD Spotlight represents the next generation of up-and-coming Queer artists. In 2022, we featured 70 LGBTQIA+ live music performances, special guest appearances, and interactive games through a bi-weekly show for our Twitch viewers globally. Reaching 6.72 million live viewers in our two-year partnership with Twitch, OUTLOUD created a unique Queer space that otherwise would not exist and demonstrated the need for community-centered live music content.

As a part of closing out this year’s partnership, OUTLOUD Spotlight returns to hosting in-person live events. Through the annual OUTLOUD music festival and in-person Spotlight events, we reached over 30,000 LA-local community members and event attendees. Our irreplicable approach to live music and music talk content welcomes all walks of life to become allies and celebrate their identities. OUTLOUD is poised to expand its reach and programming variety further in 2023.

MLB AllStar Weekend

JJLA knocked it out of the park, organizing 4 days of after-party events for MLB’s sponsors and guests as All Star Week returned to LA, at locations throughout town.

Saturday kicked-off the celebrations with a poolside soirée at Hollywood’s Highlight Room.

On Sunday, JJLA introduced MLB’s newest All-Star event concept, Draft After Dark, at the Novo Theater following MLB’s draft. The afterparty hosted over 1200 people and featured interactive performance artists, live glow-in-the-dark painting, delectable food and signature cocktails, as well as DJ sets from Hannah Rad, Asha and Coco & Breezy.

Monday evening, sponsors were invited to the Hotel Figueroa for a cocktail party celebrating the release of MLB’s documentary The Captain, presented by Capital One. Highlights of the event included tequila tasting, cigar rolling, and an appearance by Derek Jeter.

The festivities concluded Tuesday at Spire 73, atop the Intercontinental Hotel for a wind-down post-game celebration.

Mexican Geniuses: A Frieda and Diego Immersive Experience

Mexican Geniuses conjures a fully immersive experience from the lives of the two most successful North American surrealists of the 20th century. The works and worlds of Frida Kahlo and Diego Rivera are brought to life through mixed media, projections and VR, in this towering retrospective.

Guests enter “Diego’s Workshop” through a life-sized recreation of its iconic façade and are dwarfed by larger-than-life reproductions of his famous skeletons and paper mâché sculptures. The space is replete with furniture and objects from both his and Frida’s lives. A massive projection wall spans the length of the room and animates a time-lapse detailing the creation of one of Diego’s most famous murals.

Another space recreates Frida’s kitchen, where guests can read her recipes, hold her kitchen tools, and feel what it was like to be in one of the artist’s favorite and most intimate places. Reproductions of her work inspired by the culinary culture of Mexico adorn the walls and shape attendees’ understanding of how the artist saw the world.

In the massive projection space, a multimedia journey composed of Frida’s art and elements of her life’s story envelop the audience, who are invited to kick back in beanbags and take-in her unbelievable journey.

The work of these artists is further transformed by an original VR experience, wherein guests can virtually interact with the art.

WHCHC 35th Anniversary Gala

JJLA came home to West Hollywood to commemorate the 35th Anniversary of West Hollywood Community Housing Corporation (WHCHC) and its accomplishments with an outdoor, celebratory fundraiser.

The evening began at The Lot in West Hollywood, with a view of one of WHCHC’s affordable housing buildings during a social cocktail hour. Guests mingled over specialty cocktails. Lounges were adorned with origami flowers created by seniors participating in WHCHC programs.

As cocktail hour wound down, guests turned the corner of the Writer’s Courtyard and served a delicious dinner created by Global Cuisine. After dinner, Patricia Arquette was honored for her community activism during a touching outdoor program, which shared her spotlight with at-home heroes: organization leaders and local West Hollywood residents.

Aids Walk LA

In 2022, APLA Health tapped JJLA to execute their annual AIDS Walk LA on Sunday, October 16, 2022. The walk returned to West Hollywood Park and Santa Monica Blvd., following a few years of hosting in downtown LA. After hosting West Hollywood Pride in the same location a few months prior, this was a walk in the park for JJLA. The year’s slogan was ‘Be All Over It’, which was brought to life with extra large lawn letters, stage branding, flag posts, and an interactive wall for attendees to write and let the world know what they ‘Are Over’.

With 10+ vendors and 3 food trucks on display, the day was set-up so attendees could return to the park to connect with other health organizations and enjoy the outdoors, before and after the stage presentation and 1.6 mile walk.

We brought in our go-to, high-energy DJ Asha, who got the crowd moving before the stage presentation. CEO of APLA, Health Craig E. Thompson; Chief Marketing & External Affairs Officer, Craig Bowers; local political staples; and the high-profile Congresswoman Maxine Waters all graced the stage with important and touching messages regarding public health.

After closing the stage, Representative Waters kicked off the walk, led by a band through the crowd, first heading east down Santa Monica Blvd., turning the corner at La Cienega and heading back west on Santa Monica, down to Doheny and back on Santa Monica east toward the park.

Overall, JJLA provided event production services encompassing vendor sourcing & coordination, crowd management, safety & emergency preparedness, client & sponsor relations, stage lighting & audio design, event concept & guest experience design, show running & stage management.

Riot Games Official Tailgate Party

For the League of Legends World Championship Semi-Finals in Atlanta, Georgia, Riot games wanted to give their fans an All-American Kickoff!

JJ LA transformed Centennial Olympic Park into a League of Legends fairground. The takeover was complete with League of Legends-inspired carnival games that handed out one of a kind World Championship merch as prizes for fans to take home. Cosplayers dressed as the video game’s favorite characters greeted fans who spent the night enjoying some of Atlanta’s renowned food-trucks, music, and art.

The evening was punctuated by performances from dancers, a drumline, and one of Atlanta’s hottest DJ’s, DJ Jazzy T. 

As the sun set, the lights came up on SkyView—Atlanta’s 200-foot-tall Ferris wheel—looming over the park, sporting the Riot Games logo to celebrate the main event.

St. John’s 80th Anniversary Gala

On October 29th, 450 foundation trustees, physicians, and supporters gathered at The Broad Stage located in Santa Monica to celebrate The St. John’s Health Care Foundation 80th Anniversary Gala. With the theme of Oak representing St John’s longevity, strength, and endurance, JJLA brought the vision to life through creative design concepts. Upon entering, guests were greeted with live trees decorated with glowing lanterns, colorful foliage and cozy seating banquettes where autumn inspired hors’ d’oeuvres were served.

Guests flowed into the theater for the show portion of the evening. Legendary sportscaster Al Michaels, The Ellen Show’s Kym Douglas and Saint John’s CEO Michael Ricks took the crowd through a journey of St. John’s past, present, and future achievements. A special message from Tom Selleck and a performance by Broadway star, Shoshana Bean concluded the programming on a high note.

Upon entering the terrace, speciality linens, subtle flickering lighting effects, and light hearted music reminded guests of having dinner at their local favorite bistro under the moon and stars. Encouraged to wander, guests could enjoy a smoked old fashioned at the speciality drink activation or take a photo at the leaf pattern wall. From the three course dinner encompassing an ode to fall flavors, to branded ice-cubes or an ’80’ made of foam to top their gourmet cappuccino, JJLA believes ‘it’s all in the details!’. Guests were brought through a journey throughout the evening leaving them with an unforgettable experience!

RedBull Halloween Party

JJLA brought the scare factor to never before seen heights at the annual Red Bull Halloween Bash, held at their corporate headquarters in Santa Monica. This fan favorite event came back bigger, better and scarier than ever, allowing their over 400 employees a chance to walk the runway, showing off their spooky costumes in a Halloween fashion show. Guests also enjoyed a performance from award winning mentalist and magician, Rmax who wowed the crowd with his mind reading skills, incorporating the Red Bull brand into his set. Pumpkin bowling, an inflatable jousting arena and spine-chilling set decorations scattered their parking lot, while guests enjoyed various food trucks and Red Bull themed drinks.

Harry Potter: A Yule Ball Celebration

Beginning November of 2022 and running through January 2023, JJLA partnered with Fever and Warner Brothers to bring to life the inaugural U.S. Harry Potter: A Yule Ball Experience. Fans of the franchise and those unfamiliar with the brand were invited to attend an evening full of food and programmed festivities.

Each experience lasted 2-hours with multiple shows each day. Up to 100 guests were encouraged to dress in full wizard-robes—via invitation after purchasing tickets—and participate in the magic of each Ball’s activities.

Upon arrival, guests entered through house-crest-clad gates to a foyer full of floating candles, as if Dumbledore enchanted the space himself. Those filing in could quickly grab a specialty Hogwarts-House-inspired cocktail at any of the 3 full bars, before making their way into the ballroom, where witches and wizards would soon gather for the first of many magical moments.

Each evening opened with a warm welcome from Hogwarts’ hosts who entertained guests with a dance, and then encouraged them to learn the choreography as well. The rest of the ball was filled with engaging activities such as a Hogwarts House dance battle, a fashion show for guests to show off their best ball attire, and glimpses of the majestic Ice Castle, all culminating with an enchanted indoor snow-fall. Each show ends with a name-drawing from the Goblet of Fire which determined which four guests would be crowned the Yule Ball Champions.

Overall the Yule Ball was a huge success having a massive social impact. In addition to the millions of views videos from the event gained on social media, the experience received 4.7 stars out of 5 on Fever’s website.

Pacific Bitcoin

SWAN’s Inaugural 2022 Pacific Bitcoin Conference was a 2-day experience which took place November 10th and 11th in Santa Monica Airport’s Barker Hangar.

This dynamic conference hosted a thousand guests, and featured the Hard Money Main Stage, with tiered GA and VIP seating. The premium indoor area for VIP ticket purchasers, sponsors, and speakers included photo moments, lounge seating, charging areas, a concierge desk, a hosted bar, and coffee station.

Secondary programming was hosted in the proprietary Swan Dome and on the custom Bitcoin basketball court.

Activations at the experience included booths with Bitcoin-specific vendors & exhibitors, food trucks, an arcade, and the Magic Money Basketball Court featuring the Bitcoin Classic tournament.

The 2-day program included talks with over 80 Bitcoin industry experts, culminating in a conversation with business mogul Michael Saylor.

The event’s success already landed Pacific Bitcoin 2023 a spot as one of the top 7 Bitcoin Conferences to attend in 2023 by cryptonews.com!

Ulta FLC

Beauty once again brought people together, in-person, for this year’s Ulta Beauty Field Leadership Conference held in San Antonio over the weekend. This much-hyped event came back bigger and better than ever before, allowing more than 2,000 Ulta team members to connect and engage with brands on topics such as brand awareness, new product launches, marketing and beauty education. JJLA had the opportunity to work with not one, but two iconic brands for this year’s conference – MAC Cosmetics and Paul Mitchell. Both brands have had such amazing success in laying the groundwork for beauty standards – we were thrilled at the opportunity to tell their story through booth design and innovation.

The inspiration of this year’s MAC Cosmetics booth was the launch of their MAC Stack Mascara, which promises buildable, clump-resistant mascara. Using the futuristic, innovative design of the mascara wand as a jumping point, elements of the design were incorporated into every feature of the booth from color, shape, vibe to even large-scale recreations of the impressive, never-before-seen mascara wand. Guests were transported into a futuristic setting with walls made of giant mirrored branded circles taken directly from the design of the mascara wand. In the center of the booth, four giant MAC Stacks were fabricated, each holding an iPad that provided the technology for guests to customize their foundation shades. These four larger-than-life MAC Stacks created a base for a colossus hot pink 3D printed mascara wand that rose to heights of over 9 feet tall. A giant LED screen provided the perfect backdrop for individual makeup counters, allowing MAC centric content and branding, which could be seen from all areas of the convention center. From the moment the doors opened, the MAC Cosmetics booth had lines of 20 people deep, eagerly awaiting to try out the innovative technology and sample the products of this truly, iconic brand.

Taking a cue from Mother Nature, this year’s Paul Mitchell booth was all about sustainability, simplicity, and technology with a focus on their Tea Tree and Clean Beauty products. However, there was nothing “simple” about this secret garden themed booth. From the floor to the walls, every inch of the booth was dressed with hand-picked florals and greenery. Each sense was stimulated with this booth design. Birds chirping and sounds of rushing water were piped into the sound system and scent machines were strategically placed, pumping in smells of lavender, eucalyptus and evergreen. As guests enter the space, a giant light up sign peaks out of the lush, overgrown plantings that reads “Beauty with Purpose” and that’s exactly what Paul Mitchell had in mind with this year’s message. With their commitment to combating deforestation, Paul Mitchell has agreed to planting one million trees by the end of 2022. JJLA worked closely with the brand to highlight this message, creating a story with elaborate set dressings, innovative technology and booth design. To address sustainability, the booth design can be broken up into a variety of different configurations, allowing the booth to be reused for multiple purposes. AR technology was brought in which transported guests to journey into the virtual world, pointing their phones around various activations within the booth. QR codes were used to highlight these different activations, allowing guests to learn more about the Paul Mitchell mission. On one side of the booth, a realistic, cut down tree was fabricated. As guests aimed their phones at the stump, a virtual, life-sized tree grew from the wooded remains.

Upton Sinclair Homecoming Celebration

After two years since the flagship event was last held, Liberty Hill Foundation and its supporters gathered on the evening of Thursday, April 28th to celebrate the Upton Sinclair Homecoming Celebration at Skirball Cultural Center, with JJLA by their side as their new production agency.

Liberty Hill wanted to showcase their event in a new way, welcoming back their donors and community leaders. Instead of the traditional seated dinner, the organization wanted to highlight its history and pay homage to the continued battle for social justice and equity in Los Angeles. Above all else, they wanted to give their audience an opportunity to see one another, catch-up, and inspire change.

Guests began the evening with by strolling through a mixed-media art walk which celebrated Liberty Hill’s 45 years of change. Images and videos along the art walk captured key turning points for Liberty Hill in each decade. A hedgewall photo opportunity featured oversized ‘LA’ letters with images from a variety of historical victories and moments showing the transformation of Protest to Power.

Additional activations included a live art piece titled the ‘Justice 4 All Wall’, from local non-profit Arts Bridging the Gap. Guests added their vision for a just future to the art piece by coloring in the gaps or writing a message. Meanwhile, painter Amani Holbert, created a stunning live mural which was later auctioned off to benefit the organization. Live entertainment included DJ and musician, Spencer Ludwig.

At the end of the dinner reception, guests entered the Guerin Pavilion. The show program kicked off with a live performance by local legends, Ozomatli, who later returned to closeout the program with two more hits. Along with the premier of their Justice United: The Fight for Home video, the program honored the Liberty Hill founding family, The Meltzer- Sieroty’s, the Los Angeles Dodgers Foundation, and ended with an impactful keynote speech by Assembly Member Isaac Bryan after an introduction by Senator Holly Mitchell.

Bryan reminded audiences that gathering together again was cause to celebrate – a true homecoming – but that the fight for social justice was far from over. The impact of the evening’s program truly resonated with the audience and many stayed after the show to mingle with friends and colleagues. JJLA was proud to have helped design and execute an important evening such as this – one that benefitted and spotlighted the amazing work being done in our own backyard.

Center Theatre Group Gala

A Night [On-Stage] at the Theater

JJLA was proud to partner with new client Center Theatre Group to help produce their return to live events – the first gala to take place since 2019. This year’s gala theme was “Stories Unite Us”, celebrating the art of storytelling and those who tell it best and the one-night, immersive theatrical exploration took place on the Ahmanson stage. Guests began their evening with an outdoor cocktail reception. After checking-in, guests found themselves among some bars and seating vignettes that were pulled from the CTG prop and set house. The 360* Photo Booth was designed to look like a star’s dressing room – filled with unique props and costumes. During the reception, guests were also entertained by The Dave Stephens band, playing a combination of Broadway classics and some instrumental jazz. Guests began to hear live stage manager calls, asking guests to take places on the stage, as their performance was about to begin. The stairs down to the main dinner area was the stage door entrance, typically reserved for performers and crew. Once backstage, guests found more decor, props, and a behind-the-scenes experience of entering the stage as a performer, with the curtain down. The stage was dressed minimally with tables, raw linens, and matte black flatware. Lighting illuminated the gargantuan fly system and the majority of the theater was bare and raw. As guests began to take their seats, they continued to hear the Stage Manager calling the show – from light changes to speaker announcements. Upon finishing the welcome remarks, the room was transformed into a vibrant, beautiful dining hall with a change of lighting, delivery of festive feather centerpieces, the addition of a theatrical backdrop, and the lowering of beautiful, over-sized chandeliers into the space. During dinner, up-and-coming playwrights stood and read pieces of new work, with their narration creating change in the lights, sound, and scenery. The final transformation of the space revealed a mysterious and illuminated space, filled with haze. Tony and Grammy-winning Broadway star and original Dreamgirl, Jennifer Holliday took the stage to close out the show. The theater curtain was lifted and the house was illuminated prior to a magical feather drop to end the evening. Other special guests who participated in the show included Phylicia Rashad, Michael Urie, Steven Weber, and Bill Irwin.

DAP – Chase Gala

The theme of this year’s Steve Chase Humanitarian Awards was “we’re going to gala like never before” and the team at JJLA helped DAP Health do just that. Instead of heading indoors for a traditional ballroom event at the Palm Springs Convention Center, the nearly 1000 seated dinner was outside, under the stars with the San Jacinto mountains acting as the perfect backdrop. Instead of walking on a red carpet – guests saw blue, honoring all the healthcare workers for their hard work during the pandemic.

Coming together for the first time in over two years, the reception was extended so guests could reconnect over drinks, enjoy music by Spencer Ludwig and Italian themed appetizers, provided by Lynne Toles’ Savoury’s Catering. No longer the formal plated dinner, instead guests enjoyed a delicious meal out of a bento box. This went hand-in-hand with the more relaxed feel of this year’s Chase and also helped the bottom line. A custom sticker on each box read “Fun Food Funds Care” which allowed DAP Health to use the savings from a traditional plated meal to go towards programs and services the nonprofit provides to its clients.

A gala wouldn’t be complete without entertainment and JJLA certainly delivered. Our host of TV, film and Broadway star Michael Urie hilariously guided guests on a journey, introducing them to some of Broadway and music’s most talented. Tony Award nominee Max von Essen kicked off the show with a medley of Broadway show tunes with legendary Broadway pianist, producer, and actor Seth Rudetsky on the keys. The lights provided by Ultimate Lighting went green as diva Eden Espinosa hit the stage, belting out “Defying Gravity” from her iconic role of Elphaba in Broadway’s Wicked. Lastly legendary, multi-platinum R&B artist Deborah Cox got everyone on their feet dancing, as she tore up the stage with a mixture of Broadway and dance hits to close out this fabulous show!

The year’s Chase Awards raised over $1.4 million dollars for the Coachella Valley’s leading healthcare resources.

Money Heist: The Experience

In collaboration with Fever and Netflix, JJLA produced, managed, designed and directed Money Heist: The Experience, in Miami and New York. Based on the Netflix hit series Money Heist, over 20,000 guests were recruited to pull off an international heist in this site-specific adventure.

This fully immersive and theatrical experience ran like an amusement park ride, with a new show beginning every 12 minutes. This allowed for The Experience to accommodate up to 1,000 guests per day. Guests were led through the show by 8 characters played by 40 actors who rotated through the shows. The storyline, which was based on the television show, included action scenes, hostage-like scenarios and even a love-story. This required an ensemble of versatile performers, so the first step for JJLA in realizing The Experience was building an acting company from the ground up that could handle the unique needs of the show.

Once casting was complete, JJLA’s focus turned to creating the physical world of Money Heist: The Experience, including venue, set design and theatrical production. JJLA carefully selected notable locations to create the perfect environment to house the immersive experiences. In Miami, the Alfred Dupont Building, a historic 17-story Art Deco skyscraper equipped with a 2,000 square foot bank vault, became home to The Experience. Not to be outdone, Brooklyn’s Experience was created in the historic One Hanson Place, Brooklyn’s clock tower – formerly the Williamsburg Savings Bank – and home to a 60-ton vault.

With one month to go before Opening Day, JJLA’s fabrication team went to work transforming the spaces into 9 playing areas, each designed to captivate guests from the moment they stepped in the door. Immersive elements played out all the way through The Experience, including the finale: an escape-room-like scenario where guests had to find their way to the hidden vault without getting caught.

After successfully “escaping,” guests were welcomed into a Grand Ball with themed cocktails and photo opportunities staged and created by the fabrication team.

JJLA’s combination of live theater, immersive production elements, and large-scale fabrication created an experience that left superfans of the show energized and feeling connected to the world of Money Heist.

With Miami shows through October of 2021, and Brooklyn shows extended through April 2022, Money Heist: The Experience was named Number One by CNN on their list of “the best immersive experiences around the world you need to visit”.

OUTFEST: The Legacy Awards Gala

Outfest, the leading LGBTQIA+ arts and entertainment nonprofit, hosted its 40th Anniversary Legacy Awards Gala on a warm Saturday evening in November. JJLA produced the milestone event centered around honoring those who have impacted the community.

Keeping the theme of ‘Bringing Fancy Back’ front of mind, JJLA created multiple event spaces and curated a menu for the evening with a keen eye for detail. Upon entering the event at the seven-week-old Academy Museum of Motion Pictures, 400 guests were invited into a lush pre-reception space created on the Piazza. Home to an IMDb Photo Studio, Cadillac’s Escalade, and the sweet intro treats of WPK Catering, it was a classy introduction to the night!

Guests were then guided to the David Geffen Theater for the evening’s award presentations, collaboratively scripted by JJLA and Outfest. Along with honoring Victoria Alonso, Rain Valdez, Robin de Jesus, Neon, Jonathan Howard, Marissa Roman Griffith, and Alan Koenigsberg, there were special Broadway-inspired performances from Garret Clayton and a troupe of charismatic, dancers as well as a meaningful look back at the very first LGBTQIA+ march on Washington. JJLA was behind the scenes running the show, ensuring smooth transitions, overseeing the technical elements, and supporting the talent.

Following the program filled with a wonderful mix of celebration, pride, nostalgia, and powerful calls to action, guests were guided up to the Dolby Family Terrace for a specially-curated meal. JJLA turned the patio into a gorgeous lounge space where guests could take in the amazing views of the Hollywood Hills while enjoying a delectable dinner. It was the perfect environment for mixing and mingling, which was a priority for Outfest given how long it had been since many of the attendees had seen one another in person. Guests had the opportunity to capture their moments of togetherness at the IMDb photo studio as they exited the party.

JJLA was proud to be one of the very first event producers in the new Academy Museum space, bringing together friends old and new in celebration after a long Covid hiatus.

Electric Daisy Carnival

After a two-year pandemic hiatus, Insomniac’s Electric Daisy Carnival came back in 2021 celebrating its 25th Anniversary with gratitude and joy! The annual flagship 3-night EDM festival was held at the Las Vegas Motor Speedway and welcomed 150,000 eager attendees, aka the festival’s dedicated “Headliners,” who enthusiastically celebrated a return to in-person connection and creativity..

JJLA was commissioned to design and outfit the Artist Compound + Lounge, the Maverick VIP Helipad Lounge and the VIP Shuttle Lounge. JJLA embraced the challenge of creating multiple destination spaces with different aesthetics across the festival. Combining production artistry and efficiency, JJLA divided and conquered the load-in in just under a week, despite the “October surprise” of 50+ mph winds..

The 2021 Artist Compound + Lounge created a private space for festival talent to relax, get inspired, and experience the whimsy of the festival both pre- and post-performance. After spending time in their comfy, decorated dressing rooms, artists could stroll the Compound Courtyard + Lounge which featured not just one, but three photo-worthy moments designed to capture the ‘The Artist Grateful Lounge’ theme. A larger-than-life Grateful Guy, a cozy Grateful Wall, and a moveable Eye Guy who changed locations daily encouraged post-worthy moments, continuing the festival’s creative direction while providing ‘wow’ factors.

Artists were cared for on all levels in the Compound, which featured stunning, panoramic views of the entire festival! After entering through the Liquid Lounge and grabbing a drink, they could explore the Noom Lounge for tasty treats or get a quick trim in the Faded “barber” Lounge. Another unique element of the Compound was ‘Paz’ Bedroom,’ a fabrication of CEO Pasquale Rotellas’ bedroom that showcased Insomniac TV interviews with world-famous DJs. They could also celebrate the release of EDCs ‘World Party’ at the Roblox Activation. Once ready for their sets, they could visit the OM Lounges ‘IV drip + massage’ before heading down to their stages to perform…or stop there on the way back for a post-show pick me up.

JJLA was grateful to be a part of the Insomniacs’ return to the desert, creating more magical moments fusing nature and technology under the electric sky at EDC Las Vegas!


At the end of 2021 JJLA went on the road with Equality California’s annual Equality Awards Event Series. With over 900,000 members, EQCA is the largest statewide LGBTQIA+ organization in the United States.
Focusing on EQCA’s major donor markets across Northern California, Southern California, and Nevada, JJLA produced six reimagined Awards Shows, each with a focus on meeting fundraising goals and creating unique experiences in out-of-the-box hybrid indoor/outdoor venues to keep our LGBTQIA+ communities safe and healthy.

JJLA kept entertainment and community engagement top of mind by securing talented musicians and performers for each event , including pop artist VINCINT, RuPaul’s Drag Race Season 11 Winner Yvie Oddly, and American Idol’s Mikalah Gordon. Additional creative responsibilities included fully scripting each program and devising the Run of Show. On top of that, the JJLA team sourced all food and beverage, floral arrangements and decor.

The JJLA events team took pride in taking the concept of showcasing each EQCA region from just an idea to a fully formed, beautifully executed reality.

City Year Spring Break Live!

On May 2, 2021, non-profit City Year hosted their annual Spring Break event which celebrates their dedicated AmeriCorps members who stepped up for students during a time of enormous hardship, helping them achieve academically while also serving as a critical social lifeline. While the incredible work being done is always worth honoring, the 2021 event had an extra layer of poignancy given how AmeriCorps members stepped up for students ina time of enormous hardship, helping them achieve academically while also serving as a critical social lifeline during a pandemic full of isolation and uncertainty.

Mirroring the pivot to virtual in the classroom, City Year’s Spring Break fundraiser took place on a virtual platform, energetically blasting through the screen to provide an evening of music, inspiration, and fun. The free event featured musical performances by Miguel and guest appearances by actors Steve Yeun, America Ferrara, Regina King, Jesse Williams, and Sterling K. Brown who read beautiful “Why I Serve” pieces written by AmeriCorps members. Long-time supporter Octavia Spencer returned as host, sharing her love and dedication for the organization.

On top of countless sponsorship contributions, roughly 200 donors took advantage of the text-to-donate feature over the course of the one-hour show  This resulted in over 1.6 million dollars raised for the nonprofit.

JJLA creative produced, directed, and edited the live event which can now be viewed on Vimeo. Check it out here.

Outloud: Raising Voices 2021

JJLA presented OUTLOUD: Raising Voices from June 4th-6th at the Los Angeles Coliseum, kicking off the first in-person Pride Month event of 2021.

JJLA knew the return to in-person events needed to be bigger and better than ever, so OUTLOUD teamed up with Pride Live’s Stonewall Day in conjunction with Adam Lambert’s Feel Something Foundation to create something truly special! To extend the experience beyond the Coliseum, JJLA partnered with Twitch to livestream the three-day music festival for fans all around the world. Additionally, each day, OUTLOUD introduced different LGBTQIA+ charity partners, helping to raise awareness and funds for these causes. JJLA utilized the Tiltify platform to make contributing a seamless process for donors.

Boasting over 4.8 million streams on Twitch, OUTLOUD: Raising Voices gained global attention with a captivating line-up that shone a spotlight on queer musicians. Headliners included Sofi Tukker, Hayley Kiyoko and Adam Lambert, with performances by Daya, VINCINT, Kim Petras, JoJo and a surprise debut performance by POSE star Michaela Jaé Rodriguez OUTLOUD strategically paired up-and-coming LGBTQIA+ performers in lineups with well established headliners, exposing them to new audiences and adding a layer of discovery to the event. Performers reflected the diversity of the LGBTQIA+ community through their varied ages, ethnicities, genders, sexualities, and music styles.

To engage virtual viewers, OUTLOUD: Raising Voices created an interactive hybrid experience with hosts DJ Hannah Rad, Ryan “The Slaygawd” Mitchell, and Shar Jossell connecting with Twitch viewers live from the Vizzy Stage. This incredibly entertaining trio responded in real time to viewer comments, music requests, and questions throughout all three days of the event. They interviewed performers and OUTLOUD special guests and the virtual audience was encouraged to interact with each attendee to expand the “in person” experience to at-home guests around the world.

JJLA was solely responsible for the entirety of the show’s production, and was honored to be a key part of bringing live events back to Los Angeles.

Red Bull Batalla

Over the last 14 years, Red Bull Batalla has grown into the leading global competition for Spanish freestyle rapping. Every year, Red Bull accepts amateur performers from all over the world and brings them into the limelight, providing an opportunity to be noticed and heard by millions! JJLA was asked to produce the USA National Finals on September 18th, 2021, as 16 competitors battled it out to be crowned the US National Champion.

In addition to livestreaming on Twitch and Red Bull’s very own Red Bull TV, the high-energy 2021 competition had a live audience – a first for the event! Working with two trusted A/V (4Wall) and Audio (MS Events) vendors, JJLA was able to bring the competitors and audience into The Cypher, a 30-foot, 360 Degree LED video ring, where the contestants went head to head. It was a massive production undertaking, and the combination of the live performances, incredible energy from the audience, and sizzling visuals combined to create a dynamic, adrenaline-fueled event consistent with Red Bull’s boundary-pushing brand. As they announced the winner, everyone was up on their feet, cheering for more!

It was a day filled with culture, entertainment and passion. Click the link to watch the full experience here.

DAP Health – Steve Chase Humanitarian Awards

On Sunday, May 9th, 2021, DAP Health hosted its annual Steve Chase Humanitarian Awards virtually, broadcasting as a Mother’s Day television special on NBC Palm Springs for the first time in the organization’s 30 year history. In celebration of the successful “Hope Begins with Health” fundraising campaign, DAP Health highlighted leading humanitarians, healthcare workers, and heroes of the community, as well as local businesses and mother-figures for a powerful hour of inspiration focused on spotlighting the selfless efforts of healthcare’s finest.

JJLA creative directed, produced, and edited the show, including filming on-site with TV Personality and DAP Health Board Member Scott Nevins; interviewing DAP Health clients, employees, and community supporters; and producing in-studio performances with Sheryl Lee Ralph and Shoshana Bean. Working hand in hand with DAP Health, JJLA made sure that each element of the show illuminated DAP Health’s four pillars of service: Ongoing HIV Care, Access to Healthcare, Behavioral Health, and Coronavirus Testing. This expert attention to storytelling drove connection with the audience, streamlining DAP Health’s messaging and ensuring that each moment of the TV special had maximum impact.

To top it off, JJLA curated custom gift boxes for guests to enjoy the evening of the show at home. Gift items were selected from local businesses that have supported DAP Health over the years, creating the perfect virtual event viewing kit for an in-person tangible experience.

JJLA is so pleased that during a time when coming together in person was difficult, we were able to put our technical savvy to work, creating a virtual show that streamed across social media and a custom website in addition to airing on NBC Palm Springs. You can take a look at it here!

EQCA: Golden State Equality Awards

On Sunday, September 13th, 2020, Equality California hosted its first-ever statewide Golden State Equality Awards virtually. The evening began with ticketed guests receiving personalized Equality Awards Gift Boxes, complete with touches of California –  including La Crema wine, a charcuterie set, a California-themed candle, and custom Golden State cookies.

In the week leading up to the show, guests were directed to a custom event microsite designed by JJLA, where they were asked to register for additional notifications of content release. Two days prior to the main show launch, five regional pages went live with a mini-awards program, highlighting the work of Equality California’s honorees in the cities in which their live events are typically held each year. JJLA produced and edited the five 20-minute programs that gave out local awards, thanked sponsors and teased the launch of the upcoming live Statewide program.

At 6pm sharp on September 13th, the Statewide Program began its livestream, highlighting inspirational and essential work that has been accomplished in the fight for LGBTQ+ Civil Rights and Social Justice work, while showcasing BIPOC and

Transgender Communities. Honorees included Norman Lear, Pete & Chasten Buttigieg, and the Netflix Original Documentary Disclosure. Speaker Nancy Pelosi honored the late U.S. Representative John Lewis, accompanied with a performance by Rufus Wainwright. Other musical performances included songs by Shea Diamond, Alex Newell, Robin S., Betty Who and Melissa Etheridge, all booked and curated by JJLA. The evening supported Equality California in its efforts to raise $1.75m for their continued integral work in the Golden State and on a national level.

JJLA produced, edited, and called the liveshow remote from their offices in Los Angeles. In addition, the team lead the charge on gift box curation and fulfillment as well as talent booking and full site design on a customized platform. Click here to view the full show and experience the custom built microsite.

Point Foundation

The Point Foundation, the nation’s LGBTQ scholarship fund, typically hosts a wide variety of events throughout their calen- dar year, ranging from potential scholar orientations, leadership information sessions, localized fundraisers, as well as two major galas in NY and LA.With COVID-19 causing event cancellations and much uncertainty for the remainder of 2020, The Point Foundation and JJLA quickly pivoted and began to brainstorm new ways to engage donors outside of the typical Zoom or Facebook Live fundraiser.

And thus,The Point Foundation University was born. Utilizing digital design and rendering services previously reserved for showing clients mock-ups of how an event might look in-person, JJLA helped to translate a virtual reality into a fully interactive fundraising tool.The plan was to launch 8 individual microsites that would allow for each of the small fundraiser markets to host their own, unique event. Guests would be emailed the link to peruse and would be able to pass the information on to any other potential donors they felt would be interested in learning more – widening the reach of an event that was typically held in a private home for 75-100 people.

OUTLOUD: Raising Voices

OUTLOUD, JJLA’s owned and operated event brand was set to launch as a live event series at in March 2020 at SXSW in Austin,TX.With the cancellation of the event due to the worldwide pandemic, JJLA quickly pivoted its event series to a digital platform, creating OUTLOUD: Raising Voices, kicking off

it’s series with its SXSW musical line-up on Facebook.The digital concert series would prove to be a success, garnering views and giving a platform to marginalized voices and a space for a community to come together during a difficult time in the world.

OUTLOUD: Raising Voices is a digital series celebrating the artistry, identity and inclusiveness of up-and-coming and established talent within the LGBTQIA+ community.

Each episode discovers and promotes emerging LGBTQ talent, dropping new releases, EPs and albums for some of the community’s biggest artists and allies.

Season One of OUTLOUD: Raising Voices premiered in June of 2020. With nearly 1M viewers throughout 9 episodes OUTLOUD was able to reach our audience through targeted ad buys promoting each episode. Using insights from our audience we also designed a campaign to increase the growth of the newly established community.

Destination Crenshaw

In celebration of one of the largest black communities on the west coast, Destination Crenshaw creates a central hub to showcase local education, arts and culture, history and community to a gentrifying neighborhood in South Los Angeles through 1.3 miles of outdoor exhibits. JJLA had the pleasure to curate multiple activations based on Destination Crenshaw’s four Organizing Themes: Improvisation, Firsts, Dreams and Togetherness, to enhance the overall event experience for guests including local celebrities including Issa Rae , LA City & Statewide leadership, and numerous investors.

The event began with the designing of the Groundbreaking Ceremony to highlight donors at the construction site to break ground on the renovation, and a gallery hedge wall to develop a title treatment for the event and the information desk. The activations delved into the overarching themes in the re-creation of two telephone booths for guests to share “Stories of Black LA,” through a recording session to share what makes Crenshaw home and to highlight the Dreams theme of Destination Crenshaw. An interactive push pin world map displayed the “Journey to Black LA” to display the theme Togetherness, and to show the migration from other parts of the world into Black LA. JJLA tied the event together by designing out the focal point of the event, the Sankofa Supermall – a compilation of local retail vendors, customizable screen printing by Supervsn and Destination Crenshaw branded apparel. With the purpose to cultivate pride to the community, Destination Crenshaw’s mission has just begun.

The Night Before

For the 18th annual Night Before benefitting the Motion Picture & Television Fund, JJLA partnered with Verizon Media Group to design and build out their activation booth for the soiree. The notable evening took place on the Fox studio lot the night before the Academy Awards, bringing A-List Hollywood talent together for a celebration while fundraising for MPTF’s important work assisting industry veterans during their retirement from the business.

The booth design took inspiration from the popular TV game show The Price Is Right, with the fabrication of a custom built Plinko board, allowing guests to climb up behind the 8 foot tall game, take a photo, and drop a puck – hoping to land in any slot at the bottom which contained a Yahoo! Brand for the opportunity to win prizes such asa branded Tile, a unique tech gift to help keep track of belongings such as keys, wallets, and cell phones.

Celebs who tried their luck included Tiffany Haddish, Marcia Gay Harden, Zach Braff, Brie Larson, Keegan Michael Key, and more!

Kimball Terrace at Sundance Film Festival

Our Sundance journey began when a major brand engaged with us to create a multi-day activation at Sundance Film Festival. The brand’s intention was to be a high-level festival sponsor and create a space for a consumer engagement, talent photo studios, panel discussions and evening receptions. From our experience at Sundance in previous years, we had insider information on a brand new event space that has never been used in Park City, and were able to contract with Kimball Terrace in the summer while our client was finalizing their sponsorship deal with the Sundance Institute.

As the fall approached, plans suddenly changed, and for unforeseen circumstances decided to abandon their Q1 experiential plans at Sundance, as well as their overall event sponsorship, obviously causing a lot of alarm not only for our agency, but for the Institute itself. Despite the setback, we were equipped with a new venue in the center of the festival and wanted to see if we could parlay the change in plan into a multi-day event series for multiple clients.

Many brands, films and studios are looking to produce smaller-activations at Sundance that aren’t produced over multiple days but the chances of being able to do so on Main Street, and the costs, prevent that. We decided to adapt our space into a communal opportunity for brands – providing a base-level design and functionality that could easily adjust between receptions, panels, studios or networking lounges. We amortized the cost of the space over the first weekend of the festival to provide a turn-key, affordable solution for brands looking to host a simple one-off event in a central location. The concept sold, and we were able to engage brands Quibi, Hulu and Outfest in hosting their events.

Quibi, the short-form, mobile streaming video platform founded by Jeffrey Katzenberg, spent the day at Sundance discussing the platform and it’s content, before allowing 300 lucky invite-only guests to preview several of it’s new shows for the first time. JJLA transformed Kimball Terrace into part screening room, part reception area, where guests grabbed a cocktail and “quick bite” before cozying up in the screening room lounge to enjoy a show – anywhere from 6 to 20 minutes in length. Katzenberg and Quibi CEO Meg Whitman were among the guests while DJ Michelle Pesce entertained the post-screening crowd.

Hulu’s highly-anticipated original “Hillary,” a 3-part documentary series following the life and career of Hillary Clinton and the 2016 election, made it’s debut at the festival. Hulu and our event production partner Swisher Productions hosted the series premiere afterparty at Kimball Terrace in a reception-style set up that allowed for easy gathering and mingling with guest-of-honor Hillary Clinton. The installation of rustic walls featured a gallery of iconic images of HRC and allowed the space to feel intimate and special for the 150-person event.

The LA-Based LGBT oriented film festival OUTFEST has long produced their annual “Queer Brunch” – a gathering space for LGBTQ and allied festivalgoers, at a destination off the beaten path. For the first time, the LGBT community had a central presence on Main Street with the creation of OUTFEST House. OUTFEST hosted a day-long event series at Kimball Terrace that began with the traditional brunch and morphed into an afternoon of intriguing panel discussions from buzzworthy queer films making their Sundance debut. The filmmakers from the documentary “Welcome to Chechnya” and the cast of the trans film “Disclosure” were some of the highlight moments of the day. The filmmakers from Disclosure hosted a pre-screening reception to end the day with the lively crowd. Over 650 attendees enjoyed OUTFEST House throughout the day.

Finding a great space in the heart of the festival was a mix of timing, luck with a little industry-know-how. It was exciting to have the opportunity to unveil a new space that festivalgoers were enjoying for the first time. It’s our goal to work more closely with the Institute to reserve the space for official partners in future years but allow for the same open format of multiple brands working in a well-designed, flexible space.


JJLA transformed City Market Social House in downtown LA for participants excited to be Supercharged at the annual Supercharged Summit hosted by Kwanza Jones.  Guests were greeted at check-in where a custom double sided wall was installed by the JJLA team. One side was the backdrop for check-in while the other side was a step & repeat, allowing everyone to have their photos taken.  This full day event included various speakers discussing topics followed by breakout sessions where participants were able to have a more interactive experience. Custom fabricated wall panels divided the room creating a more intimate feeling during the break out sessions.  Several activations were set up throughout the space for attendees to participate in.

JASMIN Art Tour 2019

JJLA worked with Rogers & Cowan and the newly launched JASMIN brand on creating a unique and interactive traveling art exhibit. Using inspiration from the JASMIN brand and modern contemporary art galleries, JJLA built a massive 2 story structure made up of 3 8’ x 50’ containers. The exhibit took you on a journey that started off with a kiosk that allowed users to enter or pick a “Power Word” that best defined what makes them so strong. This word would show up on the wall behind them along with other users “Power Word’s”. After walking through a LED light tunnel attendees would be transported into a contemporary art gallery which featured art collaborations between JASMIN and artists RAPHAEL VICENZI, ALBERTO SEVESO, & HUGO VALENTINE. They would then be able to experience the jasmin.com mobile site on massive touch screen panels. The interactive tech gets taken to a new level of creative when they get to experience an influencer’s dream photo-op that featured a LED wall backdrop with floating touch screens that allowed users to touch any one of the screens to change the overall theme shown on the screens. After enjoying all the art and interactive moments guests could walk up the stairs to a second story lounge area where JASMIN hosted live panels, cocktail parties and influencer launch parties. The initial tour and special attraction kicked off in Fall 2019 with a 3-city PR launch to Las Vegas, Los Angeles & Miami and will embark on a greater US tour in 2020.

Warner Music Group Holiday Party

Warner Music Group hosted their first West Coast Holiday Party! Attendees across of their record labels were in attendance, which required a two-venue takeover: Sunset Room and Lé Jardin in Hollywood.

The first, Le Jardin, was transformed into a warm holiday lodge. As guests entered Le Jardin, they were greeted with holiday themed specialty cocktails, tray passed hors d’oeuvres, and a grand grazing table of charcuterie and cheeses. JJLA’s winter cabin vibe using was created with flocked Christmas trees, one 12’ high, wood communal tables, buffalo plaid, and a whole lot of winter greens and pinecones! Guests enjoyed a custom holiday gift with screen printing, and set intentions for 2020 with a DIY Smudge Stick Station.

Curtains were then drawn back to reveal a lit tunnel to guide guests into the second space – WMG’s Winter Wonderland. As soon as guests walked in, Warner Music Group’s blue logo was everywhere, and a Centerpiece. Guests were immersed in this room of icy blue with oversized hanging ornaments in blues, silvers and golds, giant oversized wreaths, and falling snow projected on the walls.

Not only was snow projected – but JJLA even made it ACTUALLY snow on the Sunset Room’s patio! A vignette of a custom built replica of the WMG Water Tower and flocked pine trees served as a beautiful backdrop for everyone’s holiday photo. Guests also enjoyed activations by Dirty Cookie, and a Custom ‘Drink-O’ wall at the bar.

The party ‘went Platinum’ with WMG Recording Artist Wale headlining. The night was definitely one worthy of the billboard charts. 😉

RYOT Activation at Star Wars

Powered by Verizon’s 5G network, Ryot and JJLA produced and executed, what evolved into a main focal point of, Star Wars: The Rise of Skywalker Red Carpet Premiere After Party on Hollywood Boulevard. Attendees were given the opportunity to stand in line to interact with two red armor-clad First Order Sith stormtroopers in real time through an LED Video wall that could be viewed 100 feet away on the opposite side of the event tent.

While the actors were 15 miles away in Playa Vista, guests attending could see their movements on screen in the green room, as well as in their stormtrooper gear in 3-D while interacting with each individual who chose to participate. The purpose was to prove the real-time response of Verizon’s 5G network during a large scale event.

Private Wedding

It’s not often you see JJLA associated with weddings, but this event was a three-day destination spectacle filled with distinctive design, custom fabricated elements and an impactful guest experience. The weekend kicked off with an irreverent take on a “rehearsal dinner” – aptly called “Roasts & Toasts.” The Comedy-Central-Roast inspired evening featured a built out stage set where the couple’s good friends and family shared funny anecdotal stories. A welcome red-carpet, photo booth, Mediterranean-inspired buffet, gelato and cake station and custom video packages kicked off the wedding weekend in style. On wedding day, the couple’s overall inspiration derived from a custom Donald Robertson sketch the famous artist provided. JJLA pulled elements from the invite look into all aspects of the main event. Elegant florals and lantern elements lined a simple, yet refined, ceremony. As the event progressed, the design elements were amplified: A gold room for cocktail hour, a dinner reception for 280 with custom bars, lounges, elegant tablescapes, a custom, seamless dance floor and a large stage with a concert-quality lighting and video package. Guest attractions included dessert stations and donut walls, live dancer entertainment at surprise moments, a vintage airstream photo booth, and billboard sized cut-outs of the couple as photo opps. Pop Star Betty Who ended the night with a surprise performance before guests moved to an 80s themed after-party featuring a tasty spread from Wendy’s! The weekend ended with a recovery pool party on Sunday, Bikinis & Martinis, where the theme from the weekend was tied together. Weddings aren’t always synonymous with JJLA, but creating once-in-a-lifetime memorable moments are, especially in larger-than-life ways.

Saint John’s Gala

For Saint John’s 77th, the Foundation chose the theme of the Health Center.  JJLA was challenged in taking what might be expected corporate colors of blue & orange to an elegant gala dinner.  With a mix of luxe velvet shades of blue, accents of copper – the Beverly Hilton Ballroom was transformed. The perimeter of the room was lit with Revelry’s Light Box installations which brought warmth to the space and sparkled against the hammered copper chargers on the table.  Seed Floral was inspired by warm fall colors that continued the copper & gold narrative.

The program of the evening was centered on – a Day at Saint John’s.  This immersive look at the health center’s day to day activities – from a child being born, to life-saving surgery brought an urgency in pace and their cause.  The stage design complimented the day, starting with a dusky early morning, to bright noon, and ending with an iconic Santa Monica sunset, bringing the show to a close.

Capitol Royale 2019

Capitol Records hosted their second annual music and tech festival to promote “Music on the Move” by bringing together industry creators and innovators.

The three day festival consisted of incorporating a 24-hour hackathon for entrepreneurs and coders, information panels with leading figures in the entertainment and tech industries, new artist showcases, wax fair and merch pop-ups, event partner expos and numerous food and beverage vendors.

Call of Duty: Modern Warfare Internal Launch Party

With the release of the globally-renowned video game, Call of Duty: Modern Warfare, Activision celebrated by hosting an internal launch party for its employees who had been creating the project for almost a year. JJLA transformed a local bar and its adjacent parking lot into a military base allowing guests to feel as if they were in the game themselves. With sand colored turf, sandbag arches and cocktail tables made out out of shipping crates and oil barrels, it was impossible to not get lost in the theme. Challenged with an abnormally cold night in Venice, JJLA used the weather to its advantage and created additional decor with flame showing heaters, hinting at a war zone. 

Upon arrival, guests were gifted with boonie hats and faux beards to dress themselves as main character, Captain Price. Activations were on brand including a cigar rolling station and a 2V2 pop up which allowed employees to play each other live in front of the entire party for the first time. In addition to these, JJLA took the modern from Modern Warfare and upped the Photo Booth experience with a night vision 6 second video op for guests to share to social media. JJLA takes pride in supporting local businesses. With the being said, while guests sipped on COD themed cocktails, they also enjoyed food from neighboring restaurants. 

Set on the famous Abbott Kinney Blvd, under a perfect Venice sunset, it was memorable night to celebrate the team at Activision.

Korn album release event

Elektra Records engaged JJLA to create and execute a release event for Korn’s latest album, The Nothing. Our team developed a visual production based on Korn’s “Nothing Man” character adorning their latest album cover, which informed the visual aesthetic of the activation.

A small group of super-fans were treated to an immersive pop-up show in an intimate film studio in Los Angeles to mark the launch of Korn’s latest album entry.

The event included an aerialist performing above the band (depicting the Nothing Man) dramatizing each of the group’s songs for a one-of-a-kind experience.

US Pizza Festivals

US Pizza Festivals is committed to bringing people together who share a love for PIZZA – and JJLA absolutely supports that commitment. Since 2017, JJLA has brought this event to life in both Boston and Los Angeles. The 2-day pizza-lovers event showcases over 30 pizzerias, including authentic pizzaiolos from Italy, serving up nearly 100,000 slices to eager pizza aficionados. The 2-day festival features live entertainment, beverage gardens, live entertainment, cooking demos and a vendor village. JJLA coordinated all event and production management, helping to expand the event across the country helping to develop the brand into a nationally touring festival.

MAC Workshop – ULTA GMC Atlanta

Working with MAC, JJLA built and designed a booth that’s broke the mold of a stereotypical brand activation in the beauty and cosmetics industry. Taking inspiration from construction sites in the city and suburbs alike, our fabrication team built a colorful and vibrant trade show booth that accentuates bright blue, yellow, grey and gradient colors of pink and red. Making it a construction zone that shatters the label that construction is not only for men but that it can’t be fun, pretty, colorful, welcoming, and related to beauty. With the help of the MAC team this booth became the life of the conference giving conference attendees a reason to fall in love with MAC and reminding everyone that MAC stands-out in their industry for their forward thinking and changing social norms.

NY Pride

As part of the 2019 World Pride Celebration and the 50th Anniversary of the Stonewall Riots in New York City, NYC PRIDE selected JJLA to produce their flagship festival and concert, Pride Island. Pride Island is a 2-day high energy music and dance experience. As the producer, JJLA oversaw all event management, design, logistics, production supervision, concessions and security planning. The large-scale build, which featured a 5-story arch structure that towered over the Hudson River, was the largest of its kind in Manhattan. The event featured a two-tier VIP and cabana deck that helped to elevate the guest experience and cater to premium clientele while still providing plenty of space for festival goers to revel in Pride Celebrations. Over 7500 attendees per day celebrated this iconic anniversary which was headlined with performances by Grace Jones and Madonna.

LA Times Food Bowl Night Market

Over the course of five nights, Food Bowl Night Market allows us to celebrate LA’s diverse food scene held in Downtown Los Angeles’ Grand Park. Each night features dozens of food vendors, pop-ups, chef collaborations, art installations and live music curated by the Food staff of the Los Angeles Times. There is also an elevated ticketed theme area, that hosts specialty food & drink vendors, lounge areas and celebrity chef guests.

JJLA was tasked with elevating the guest, food and sponsor experience while also providing cost savings to our client. From unique photo installations, a curated approach to creating guest gathering areas, and an enhanced and expanded VIP program including partnerships with LA’s top chefs, JJLA’s partnership help to raise the bar of excellence propelling Night Market as a sought after and top event amongst LA’s growing foodie scene.

Better Together – A Mother’s Day Celebration with Calia X mindbodygreen

Mindbodygreen teamed up with Carrie Underwood’s athleisure brand CALIA to kick off a wellness Mother’s Day Celebration that included activations, mindful meditations, and fitness sessions. The multi- city event series began in New York city and wrapped up in Chicago. The morning started with refreshments and light breakfasts bites, both events featured family fun activations including DIY Floral Stations, Mindful coloring walls, to a Thank you Mother’s Day card station. Once guests settled in, we started with a family intention- setting with Ellen Vora, M. D. followed by fitness sessions led by Lauren Roxburgh. The event wrapped with a wellness swag bag full of goodies for mom along with a special gift for kids to enjoy.

Hulu Deadline Contenders 2019

Deadline Contenders moved its annual day of television panels and new show previews for Television Academy members to the famous Paramount Studios backlot. To end the day-long conference, Hulu hosted a cocktail reception and dinner just outside The Paramount Theatre. The event kicked off with a full-service buffet and bar decked out with Hulu and show-inspired décor.

JJLA designed the space to provide beautiful vignettes and cocktail lounges on the patio and lawn creating phenomenal photo opportunities for the attendees and stars of the shows, which included four new Hulu Originals premium light boxes that illuminated the path to a custom dye-cut Hulu logo, floating in the center of Paramount’s fountain.

Food and beverage was provided by LA-based caterer, The Food Matters, who provided passed hors d’oeuvres, dinner buffets and dessert stations. Attendees spent the evening talking about the launch of these upcoming shows before receiving their gift bags.

Equality California 20th Anniversary Equality Awards Series

Commemorating the 20th Anniversary of Equality California and its accomplishments, JJLA was tasked with producing a five-part fundraiser series commemorating the 20th anniversary of Equality California and its accomplishments. Organizers presented Equality Awards to community activists and civic leaders in honor of their contributions to the state’s eclectic LGBTQ community, at artfully executed celebrations in Sacramento, San Francisco, San Diego, Los Angeles and Palm Springs where these events were carefully curated in unique venues to show appreciation for the eclectic state of California and its queer communities. Local artists from each community were incorporated in event programming, with a focus on LGBTQ talent. RuPaul’s Drag Race star Carmen Carrera, the world’s only trans woman soprano opera singer Brianna Sinclairé, pop artists Jason Mraz and Kim Petras, and the Sacramento Kings marching band. JJLA also partnered with sponsoring brands to activate photo booths, specialty drinks and after party designs, including WeedMaps, Tito’s Vodka, and Southwest Airlines. Through months of hard work and diligence, JJLA assisted in meeting and exceeding Equality California fundraising goals to support activism for years to come.

Cadillac Pre-Oscars Dinner

For the third year, JJLA produced Cadillac’s Pre-Oscars dinner, a celebration of ABC Television and Cadillac’s long-standing Oscars partnership. In homage to Cadillac’s unveiling of their new campaign “Keep Rising,” signaled by the blue “steps” from within the Cadillac shield, JJLA selected a private residence in the Hollywood Hills overlooking all of Los Angeles as host. The event showcased all four of Cadillac’s top of the line vehicles, from the CT6 Sedan to the Escalade. Hues of blue and gold trademarked the aesthetic with bountiful florals. Actor Constance Wu was the event’s special guest, sharing her own story of “rising above” throughout her career. Guests dined on a three course menu from Curtis Stone.

Match Marketing Group – ACV Auctions

JJLA partnered with Match Marketing Group and ACV Auctions at the 2019 NADA conference in San Francisco to turn Metreon’s Pocket Park into a pit-stop cocktail party. After a long day on the conference room floor, dealers, managers, and exhibitors had the opportunity to kick back, relax and enjoy complimentary cigars, cocktails, and hors d’oeuvres. Taking inspiration from high-end auto body shops, JJLA built corrugated wall flats and two custom branded corrugated bars. The remainder of the designed space included cocktail tables and seating that fit in perfectly with ACV’s sleek and modern style. With over 400 attendees over the weekend, it’s safe to say that the ACV Pit-Stop burned rubber all the way to the finish.

LA Times @ Sundance

The Los Angeles Times brought a slice of California sunshine to this year’s Sundance Film Festival in Park City, UT! The LA Times Studio provided an escape from the crisp mountain air where actors and filmmakers alike visited a one-of-a-kind portrait and interview studio.The custom-built space inside Chase Sapphire on Main included a snowy Boomerang video station, a portrait studio, and a cozy interview lounge where some of Sundance’s premier talent dished about their latest projects. Visitors this year included Zac Efron, Lily Collins, Julianne Moore, Jake Gyllenhaal, and Awkwafina, among many more. With its exterior drawing inspiration from the classic movie theatre marquees and an interior designed to give subtle nods to the media team’s Southern California roots, the LA Times Studio became a priority destination for creative minds attending this year’s festival.

Capitol Royale Hackathon

Utilizing the iconic backdrop of the infamous Capitol Records building on Vine, Capitol360, hosted its 2nd Capitol Royale Hackathon event. This 2-day Hackfest brought together software developers, acclaimed producers, songwriters, and influencers in a challenge to incubate new waves of music-related products, services, and content that re-imagine music consumption and discovery.

The convention opened with world-renowned technology gurus and mobile app designers who dished words of wisdom and presented new innovations to attendees. Sponsors included Verizon, Twitch, and Spotify among many other companies who are leaders at the intersection of music and tech. Teams of attendees then brainstormed ideas and worked overnight to develop their ideas in the realms of music-related technology, services, and content before presenting their completed concepts to a panel of renowned judges 24 hours later.

It wouldn’t have been a JJLA event without some cutting edge live entertainment and design elements. Musical artists Tycho, James Davis, and 3LAU closed out the weekend-long event. Dramatic lighting and a futuristic stage design captured guests’ attention and completed the space.

DHC Skincare

Japanese Beauty Brand DHC Skincare unveiled their product line in Los Angeles, California in a way that remained true to custom Japanese traditions.Pulse Advertising selected JJLA to be their Production Partner in executing their US Influencer Event for DHC. Influencers in attendance enjoyed a traditional Chado Tea ceremony, Sushi and Soba Noodle Stations, live Kokeshi doll illustration, personalized gift boxes and one-on-one skincare consultations with a DHC representative.

Yamashiro in the Hollywood Hills was a natural choice for the venue. The space was transformed with signature blue & white decor elements that offered a nod to a handcrafted look, inspired by washi paper and indigo dyes including a custom branded beauty bar. The most insta-worthy decor element was a photo backdrop comprised of thirty paper umbrellas, handpainted with a cherry blossom design and the prominent DHC logo.

Sharewell Discovery Award Dinner

JJLA is proud to have partnered with ShareWell on their annual Discovery Award Dinner, benefiting their two main programs, The Zimmer Children’s Museum and youTHink. Southern California’s only children’s museum is on the move to Santa Monica in 2019 and will be renamed The Cayton Children’s Museum. Over the course of an elegant evening at the Skirball Cultural Center, design elements from the new museum were brought to life. Colorful lighting and the infamous gummy bear statue by renowned street artist WhisBe greeted guests before they were welcomed inside for a lively cocktail hour. Once inside the ballroom, guests found tables with bright florals and sleek linens, while on stage, a custom-fabricated set piece of rainbow-colored acrylic panels gave a subtle nod to the design and color scheme of the new museum space. The evening’s Master of Ceremonies was comedian Demetri Martin and the program included speeches from key members of the organization and its honorees. This year’s Discovery Award Dinner was a space for adults to rediscover the magic of childhood through the lense of some of the organization’s inspirational work for youth in Southern California.

Saint John’s Health Center 76th Anniversary Gala Celebration

The Beverly Hilton International Ballroom is a staple in the event landscape of Los Angeles. On Saturday, October 20th JJ-LA transported guests out of the ballroom and into an international bazaar that still has guests recovering from jetlag!

Saint John’s Annual Celebration Gala has seen many iterations throughout the years. For its 76th gala, the foundation board of Saint John’s Hospital approached Producer Jeff Consoletti of JJ-LA and asked for a gala that would leave donors talking. With the theme of The Power Of Partnership and a goal to showcase Saint John’s global impact in the world of healthcare, Jeff and his team immediately went to work designing a show to bring that vision to life.

Utilizing the International Terrace, JJ-LA designed an executive airport lounge straight out of the Pan Am era with clean, white decor that started the guest journey. From the International Terrace, guests were encouraged to explore the outside balcony which housed an additional arrivals bar and a 5 piece steel drum band.

Upon entering the International Ballroom, the sights and sounds of a bustling international bazaar offered a feast for the senses. Utilizing design inspiration from Morocco, India, and Asia, cozy seating banquettes allowed for guest interactions amongst glowing golden lanterns, plush jewel-toned cushions, and a custom-built lantern curtain. Global-themed cocktails and passed hors’ d’oeuvres kept the crowd of 500 attendees and honorees satiated until dinner was served.

The evening was full of surprises starting with host Kym Douglas keeping the energy light, yet inspirational. Performers David Foster and Ray Parker Jr. had guests on their feet and eventually on the stage! Such a dynamic stage show would be enough to complete the evening on a high note, but the surprises weren’t over yet. An after party featuring a troupe of belly dancers and an array of international inspired treats ended the international journey in a dynamic and unforgettable way.


In a world filled with premieres and red carpet events, studios constantly look for ways to innovate film releases in exciting ways. Sony Picture’s youth-driven release, The Fifth Wave, was no exception. The film release was already linked to media company AwesomenessTV, who is known for capturing the young adult market through custom branded digital content broadcast to millions of subscribers. ATV and Sony turned to JJ|LA to concept and produce a live stunt, where ATV could film and capture content from their social influencers and film fans, and tie the entire activation to the release of the film. JJ|LA produced a one-day experience at the popular LA shopping destination The Grove, where fans were entertained by a variety of ATV Talent and were even given a chance to meet film stars. Following the stunt, fans were treated to an exclusive premiere screening of the film. 

SB50 Bronco’s Welcome Reception

The Denver Broncos kicked off their Super Bowl 50 appearance with a star-studded, VIP Reception at San Francisco’s iconic music venue Ruby Skye. JJ|LA produced the invite-only event hosted by Bronco’s ownership and EVP John Elway, which featured a live performance by Denver hometown band Fitz and the Tantrums. JJ|LA is no stranger to Super Bowl events, previously working on DIRECTV’s Super Saturday Night and Celebrity Beach Bowl events in New Orleans, New York and Indianapolis and Prime Sport’s Fan Fest in Santa Clara. 

Set Design, Fabrication & Art Direction

Whether along the warm sands of the Ft. Lauderdale coast for Tortuga Music Festival or surrounded by the lush, green forests of Pemberton, our team has site design and art direction experience at dozens of music festivals throughout the country. In 2016, JJ|LA launched our in house fabrication studio, where our team of experienced carpenters, set builders and artists create special and show specific scenic elements that have enhanced décor and expanded creative visions for our clients. JJ|LA has worked with promoters including Insomniac, Live Nation and Kaboo on creative execution of elements at their shows. Our vision of building immersive guest experiences that attract the senses is further achieved with the addition of our in-house creative team. From vision boards to rentals coordination, complete builds to on-site art direction at major festivals and concerts, our creative ideas have proven to be one of the best enhancements for our clients’ events.


A move to a new venue, an expansion to over 100 unique vendors and the creation of a new ticketing model, had Nederlander Concerts and Angeleno Inc. looking to expand their team to include JJ|LA’s dedicated site operations and event management expertise. The eight-year-old event attracts over 12,000 foodies to a weekend of culinary delight, most recently held in Exposition Park. As event manager, JJ|LA worked with the Executive Producer on all aspects of show production, including show build, load-in, vendor coordination, site design and staffing.


4 Cities ; 3.2 Miles; 2 Buds; 1 Beat … October 2015 brought about the first-of-it’s-kind, multi-city road race where all participants were running to the same music. This global endeavor, produced by Apple’s Beats Music, recruited over 10,000 runner to participate in the launch of a brand new series of Beats ear buds. The LA Race was held on the iconic Venice Beach Boardwalk. JJ|LA worked with On Board Experiential in the layout and design of the race pavilion, including race day signage, VIP area décor, rentals coordination, site logistics and tenting, permitting and a festive after party. 

Universal Studios Hollywood Holiday Set Build

From snow covered window-panes to festive holiday décor, Universal Studios Hollywood turned to JJLA to handle the production and fabrication of a freestanding holiday house reminiscent of the exterior from Irving Berlin’s classic “Holiday Inn.” The set is housed within Universal Studio’s Globe Theater and is used as the backdrop and centerpiece for nearly 100 unique events throughout the holiday season. While the design was pre-approved by Universal, JJ|LA oversaw the complete production, build and fabrication of the set over extremely tight turn-around times for both load-in and load-out. 

ABC/Cadillac at the Academy Awards

As the official vehicle of the 88th Academy Awards, ABC Television wanted to deliver the highest caliber brand experience and activation for their premiere sponsor, Cadillac. ABC turned to JJ|LA to create a customized, high-end tastemaker experience pairing world-renowned social media influencers with a brand-new CT6. Dubbed the Dare Greatly VIP Experience, JJ|LA planned multiple days of quintessential LA activities for influencers to experience leading up to the Academy Awards. From a private visit to the Jimmy Kimmel Live set, a celebrity chef lunch prepared by Iron Chef Cat Cora to an exclusive behind-the-scenes tour of the Oscars Red Carpet, ABC and Cadillac were thrilled with a creative, fresh approach to innovative brand activations for sponsored experiences. 

Rose Bowl Game Corporate Hospitality Village

The annual Rose Bowl Game has become synonymous with New Year’s Day celebrations. The game’s time honored tradition draws record-breaking crowds and sponsors to the event each year. JJ|LA works with ticket selling partner Prime Sport as the creative producer and event designer for their 10,000+ attendee Corporate Hospitality Village and pre-game Tailgate.  JJ|LA creates unique and festive event spaces for sponsors including ESPN, UPS, Britten, Western Asset and the many Universities who have the honor of playing in the game. From upgraded furniture and lounge options, enhanced catering and bar packages to full-service private event experiences, each sponsor receives a personalized, custom event-day package. Additionally, JJ|LA oversees the design and programming of the Village Sports Bar, a VIP experience for Prime Sport game-day ticket holders. Since engaging with JJ|LA on their Rose Bowl events, Prime Sport has brought JJ|LA on to design experiences at their other national events including Super Bowl, Copa America, the BCS National Championship and NCAA’s Frozen Four.


In collaboration with LA Reid, Chairman & CEO of Epic Records, JJ|LA produces EPICFEST, a one-day, invite-only music festival showcasing the diverse and eclectic roster of the Epic Records label. Touted as one of the music industry’s signature events, EPICFEST is now in it’s third year in partnership with JJ|LA and has featured performances by acts including Ozzy Osbourne, Future, Jidenna, Kongos, DJ Khaled and others. JJ|LA oversees all aspects of production and event management for the show, which has been held annually at Sony Studios. The success of the EPICFEST brand is creating additional opportunities for the event nationwide set to launch in late 2017. In addition to EPICFEST, JJ|LA works with Epic Records on other events throughout the year including their annual Grammy Brunch.

Land Rover Discovery North American Launch

Land Rover markets their all new Discovery as “equipped to take you anywhere in comfort and style. Versatility and capability have never been more dynamically realized.” So when searching for a North American venue to showcase the impressive credentials of the iconic model, it’s no wonder they landed in Venice, California. Event management firm, KRO Events, selected JJ|LA from a full slate of creative production houses to handle all production, design and fabrication for the launch event. The challenge, to feature all of the agile, dynamic and sports-like attributes of the vehicle, while still showcasing the high-end, luxury appeal of the brand. JJ|LA concepted and pitched the idea of the “Adventures Garage,” a structure whose walls was filled with the most high-end, aspirational sports equipment from skis to surfboards, wetsuits to bicycles, that the Land Rover driver might ultimately use with their SUV. In addition to the main “garage” feature, constructed from covered truss, fabric mesh wall panels with metallic grid frames to evoke shelving, two secondary activations with additional SUVs paid homage to the vehicle’s dexterity from water to land. The five-day event popped up along Venice’s iconic Abbot Kinney Blvd. where an eclectic mix of surfers, shoppers, foodies and adventurers got their first-look at the Discovery before it hit the floor of the LA Auto Show. The event featured celebrity appearances, fitness demonstrations and food trucks causing a   publicity and media frenzy that left the entire Land Rover team, including the brand’s Global Head of Design, beaming at the outcome and response. 

Kaleidoscope: Desert Edition

Amongst the cacophony of events and activations surrounding the nation’s largest music festival, JJ|LA was proud to be part of a new concept called KALEIDOSCOPE. The four-day series launched on Thursday, before Coachella, and was a TedTalk-esque day of convergence, featuring thought-leaders and pioneers in the music, technology and entertainment fields. The 250-person event included talks from executives at Spotify, iHeartMedia, ICM, Houlihan Lokey and others, hosted at the elegant Chateau at Lake La Quinta. As the festival kicked off, Desert Edition featured daily talks, hosted brunches and hospitality suites throughout the weekend, culminating in a Sunday day-party called REFRESH featuring haircuts provided by Baxter, hydrating IVs, mixed cocktails from Ciroc and De Leon, and a performance by Post Malone. JJ|LA oversaw full event production, design and management for the event, including creating unique activations for Baxter of California, Delta, Ciroc, Cannabanoid Water, AWAY and others.

A Star Is Born Fan Management

JJ|LA earned our first feature film credit as the Promotions Department for the remake of Warner Bros. feature film A STAR IS BORN. Directed by Bradley Cooper in his directorial debut and Starring Stefani Germanotta (aka Lady Gaga), JJ|LA oversaw the logistics and coordination of Gaga’s “little monsters” for seven pop-up concerts that were shot live and incorporated into the film. Over 5,000 fans participated in scenes at Coachella, The Greek, The Shrine and The Regent over the course of four weeks of filming. JJ|LA often oversees ticketing logistics, guest services and fan management for clients and is excited to now extend our reach to film production. 

Marvel’s Agents of S.H.I.E.L.D Season Wrap Party

What better way to unveil Cadillac’s all-new CT6 Plug-In than pairing it with ABC’s elite, action-adventure series Marvel’s Agents of S.H.I.E.L.D. JJ|LA transformed the raw, open warehouse space 440 Seaton in downtown LA into a spy training facility for the finale party for ABC’s elite, action-adventure series Marvel’s Agents of S.H.I.E.L.D. The event integrated Cadillac’s all-new CT6 Plug-In electric vehicle as a fully immersive experience within the party. Guests had the opportunity to experience the CT6 Plug-In through several activations in the space, including a virtual reality showroom, an experiential video wall highlighting car features, and immersive vehicle tours. Guests were entertained by beats from DJs Coco & Breezy while snacking on spy-inspired menu of tasty bites, and posed for their own “hero shots” at a custom-designed Scenario Photo Booth. The underground warehouse decor was highlighted by a 12’x12’ hanging projection installation featuring morphing images of S.H.I.E.L.D spies. JJ|LA flipped another ordinary industry event into a fully-immersive experience that had clients at ABC and Marvel applauding while finding a unique and fitting event to match with Cadillac’s CT6 Plug-In.

Hollister “Awesomeness” at VIDCON

Retail-giant Hollister took VIDCON by storm in a hugely immersive activation helmed by JJLA client AwesomenessTV. ATV turned to us to create an exciting DIY booth for the brand connecting back to their SoCal roots. Naturally, a beach-inspired, tiki-hut was born, complete with a sandy floor, where conference attendees could create their own custom HCO Merch. 

LuLaRoe Beach Party

Women’s fashion brand LuLaRoe hosted their annual post-sales conference bash on Huntington Beach where JJLA client Black Widow Group engaged with us on overseeing the event’s decor, design and fabrication. The 20,000-person event took inspiration from large-scale art seen at installations like DesertX and Burning Man and sought a futuristic palette of metallics, coppers, golds and reflective materials. Guests entered through a 100’ long structure, featuring three 16’ tall custom dimensional brand logos flanking 2 entirely gold-clad structures. Once inside, guests discovered ten custom installations including 8’ tall, tiered, mirrored pyramids, 100’ of reflective 8’ mirrored spikes, 13’ “BE” letters, a nod to the conference’s theme, several 8’ diameter tubes branded with popular graphic patterns of the brand and a 30’ swing set built upon the brand’s logo. Our staff of over 40 carpenters, fabricators and production crew brought our designs to life in our shop over four weeks before our four-day beach installation began. In addition to the custom fabrication, our team coordinated on site rentals and design, including installation of custom stretch tents, tabletop decor and ambient lighting. Beyond the art installations, the event featured two stages with performances by Bryan Wilson and Ziggy Marley, fire dancers, aerialists and other immersive acts, and over 40 unique food vendors.

MasterChef JR FYC Stunt

If you think acclaimed celebrity Chef Gordon Ramsay is only known for his harsh critiques and sour attitude, think again! The Emmy-nominated host of Fox’s acclaimed series MasterChef Jr. was nothing but sweet, literally, at a special “For Your Children” consideration event hosted by JJLA client EndemolShine. The snarky chef had a cheerful cherry-on-top attitude as he made homemade strawberry shortcake with nearly 100 children at an invite-only event at  West Hollywood hotspot Au Fudge. As if the personalized cooking lesson wasn’t enough, Chef Ramsay had himself doused in gallons of ice cream, chocolate sauce, whipped cream and toppings by his “sous-chefs,” becoming a truly delightful human hot fudge sundae … likely as tasty as his signature dishes! JJLA oversaw all event planning, management and production for the stunt, which streamed to Facebook live and garnered over 1 million unique views!

Why Don’t We Anniversary Event

YouTube sensation turned chart-topping boy band, Why Don’t We, wanted to celebrate their 1-Year Anniversary with the people who launched them to fame: their fans. Atlantic Records turned to JJLA to create an intimate fan-driven event celebrating the band’s inception and unveiling their newest album. Hosted at a private residence overlooking Beverly Hills, the event featured an acoustic performance by the band and welcomed 200 of the band’s most passionate followers to the private affair which live-streamed across the band’s channels to over 2M followers. JJLA oversaw all components of the event, including concert production. 


In 1974, CalJam was one of the most well-executed and financially successful rock music festivals of all time, attracting 400K fans to the Ontario Motor Speedway. In 2017, the Foo Fighters and Live Nation resurrected the festival under the direction of JJLA client BWG at San Manuel Amphitheater. The event featured three stages, over twenty bands, camping, carnival rides, assorted concessions, a museum and multiple wacky and engaging installations. BWG asked the JJLA team to oversee the complete design and décor of the event, which included the artist compound, guest camping areas and the festival site. In a nod to the original event, JJLA recreated the iconic rainbow arch that served as the mainstage backdrop, though this time doubled into two massive 82’ wide arches that greeted guests at entrances. JJLA also created photo opps inside the festival including a UFO crash site, a popular art maze complete with fun house mirrors, a flamingo room and a piñata installation, and an assortment of custom-created inflatables peppered throughout the site. The artist compound evoked a “white trash campground,” though the silly theme was executed with precision. Jelly and webbed lawn chairs surrounded seating vignettes with a mix of curated materials, from old TV stands to beer tins. Front yards were defined by custom bamboo fencing with a mix of area rugs and welcome mats greeting performers. The event played to sold out crowds and much of the press coverage and social feeds featured images of JJLA’s work. 

Saint John’s Health Center 75th Anniversary Gala Celebration

Saint John’s Health Center was founded in 1942 and has established itself as one of the leading hospitals in Southern California and the preeminent institution for clinical excellence and award-winning care. As the hospital prepared for their 75th Anniversary, they turned to JJLA to create a gala event unlike anything their donors have experienced. Previous galas seemed standard, hosted in elegant hotel ballrooms, yet didn’t align with the health center’s commitment to technology and development. JJLA suggested the chic and sought-after 3LABS as the venue for this year’s event, and transformed the raw space into a well-rounded event that honored the Health Center’s past while welcoming a new era of innovation. Guests arrived to a recreation of a vintage Santa Monica Pier, with a welcome arch, food carts, a jazz band and a Ferris wheel. Following cocktails, guests entered a breathtaking ballroom, featuring 70 seated rounds, to reveal a large stage with a custom LED video panels inspired by the architecture of the hospital. A palette of gold and silver created a shimmering effect throughout the room, while a stained glass motif in a sunset palette added warmth and familiarity to the set. Guests dined family style on a California inspired menu while being entertained by the likes of Jake Simpson and his band and Emmy-nominated actor and singer Darren Criss, before dancing the night away. As their lead producer, JJLA oversaw all details of the event including management, design and production. The event raised over $1.4M for the Health Center with the highest attendance to date. 

Cadillac’s Never Stop Daring Tastemakers Dinner

As part of the 90th Anniversary of The Oscars, JJLA produced Cadillac’s ‘Never Stop Daring’ Tastemakers Dinner, an evening celebrating Cadillac’s partnership with ABC Television and The Oscars. The intimate dinner was held at a private estate in the Hollywood Hills. The event featured Cadillac’s current top-of-the-line vehicles the CTS-V sports coupe and sedan and unveiled a first-look at the brand’s Oscars tv-spots. Our modern design complimented the aesthetic of the home and captured the elegance of the Oscars with accents of glass and gold throughout. Academy Award Nominated director, writer and producer Ava DuVernay was an honored guest and spoke to the engaged crowd about her own story of daring greatly. Guests were entertained by electric violinist Rachel Grace and DJ Alex Merrell. Guests dined on a three-course menu from Chef Walter Manzke of RepubliqueLA which included his signature offerings foie gras, eggs on toast, caviar, king salmon, grilled rib eye, homemade cavatelli and a rich display of assorted desserts. ABC gifted attendees with FitBits.

MoviePass Stargaze Lodge at Sundance

There’s not too many industry insiders within entertainment that haven’t been intrigued by what subscriber-based theatrical ticketing service MoviePass continues to offer their customers, a single movie ticket per day for a flat fee per month. The “disruption” they’ve caused within the industry had the likes of studios and theaters alike in uproar, so naturally when MoviePass called JJLA to continue to drive excitement and build brand awareness, we couldn’t resist. MoviePass approached JJLA to create a destination amongst an already very established event calendar at Sundance Film Festival. Tied to the launch of their newest entity, MoviePass Ventures, and a new flat ticketing model, we designed a five-day take-over at a breathtaking lodge overlooking all of Park City. MoviePass team members hunkered down at the estate, taking meeting with top studio executives and acquiring a new slate of films slated to premiere through 2019. A day-long “future of film” series, curated thoughtful conversation among industry experts on movie-going habits and trends. The event series culminated with an all-out movie buff bash, that had all eyes watching the trend-setting brand and it’s commitment to enhanced brand development. Since Sundance, JJLA has crafted strategic event and experiential plans for MoviePass helping to grow subscribers, enhance brand allegiance and identify corporate partnerships in strategic ways. 

Swisse Wellness US Launch

Our fabrication shop has been in full-swing with a series of elevated tradeshow booths for Australian-based vitamin and supplement company Swisse Wellness and Healthy Times. Swisse is one of the top-grossing brands in Australia with a significantly huge presence in China and Europe as well. The brand engaged with JJLA to create eye-catching marketplaces at health and wellness conferences in the states, from SXSW, Expo West to IDEA World. Booths at Expo West were designed to evoke traditional brand elements with a nod to architecturally modern features, while the SXSW created engaging photo moments playing off key ingredients found within the product lines. JJLA’s portfolio with Swisse continues to expand as the brand looks to rapidly grow within the North American market.

The Deadline Studio at SXSW

The Deadline Studio at SXSW was a 4-day media activation at The Contemporary Austin Jones Center. JJLA built out a complete interview space and photography studio for scores of filmmakers, writers and talent showcasing and debuting their work as part of the film festival. Some of the talent that stopped by included Olivia Wilde, Emily Blunt & John Krasinski, Tiffany Hadish, and the cast of This Is Us. 

Desert Escape for MoviePass & iHeartRadio

JJLA produced a four-day activation that unveiled a new partnership between clients MoviePass and iHeart Radio over Coachella Weekend 1. The event was a brand showcase and complete property take-over of the elegant, boutique hotel The Chateau at Lake La Quinta. The lobby of the hotel was transformed into a pop-up theater lobby, a nod to the MoviePass brand, while the entirety of the front parking lot and entrance to the hotel was redesigned to evoke a park-like atmosphere, complete with outdoor seating, a pop-up “drive-in” movie theater, lawn games and a vintage airstream bar serving wine and cocktails. One of the weekend’s events offered a retreat for festival-goers, with a lakeside, lawn-garden atmosphere including recovery IVs, massages, acai bowls and Dragon’s Breath. The back yard of the property, set on a lake, transformed into the iHeartMusic Stage, and featured live performances by Big Boi, Spencer Ludwig and Thomas Jack and a slew of DJs throughout the weekend.

‘Gotti’ Film Premiere

Right on the heels of the film’s world premiere (and JJLA’s first taste of international event planning) at the Cannes Film Festival, JJLA produced the US debut of the John Travolta mob-pic GOTTI profiling the life and times of the infamous gangster. 800 attendees, from Gotti family members to New York icons, packed the red carpet at the SVA Theater in New York before celebrating late-night at downtown hotspot Tao.


The LA PRIDE Festival and Parade is the largest ticketed LGBT event nationally, the largest music festival in metropolitan Los Angeles and one of the largest and most widely publicized LGBT events worldwide. Since 2012, JJLA has been engaged by Christopher Street West, the non-profit who produces LA PRIDE, as it’s overall event Producer. During that time, JJ|LA has helped the event realize double-digit growth in ticket sales, concessions, programming, attendance and sponsorship. As it’s producer, JJLA oversees all aspects of event management, including event design, logistical oversight, artist booking and programming, production supervision, vendor coordination, site operations, safety and security planning, and city coordination. The event consists of three days of programming across multiple stages and performance venues, with over 70,000 attendees to the festival and over 150,000 parade spectators.