As the official vehicle of the 88th Academy Awards, ABC Television wanted to deliver the highest caliber brand experience and activation for their premiere sponsor, Cadillac. ABC turned to JJ|LA to create a customized, high-end tastemaker experience pairing world-renowned social media influencers with a brand-new CT6. Dubbed the Dare Greatly VIP Experience, JJ|LA planned multiple days of quintessential LA activities for influencers to experience leading up to the Academy Awards. From a private visit to the Jimmy Kimmel Live set, a celebrity chef lunch prepared by Iron Chef Cat Cora to an exclusive behind-the-scenes tour of the Oscars Red Carpet, ABC and Cadillac were thrilled with a creative, fresh approach to innovative brand activations for sponsored experiences. 

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