Events | Production | Design | Experiential Menu

ABC/Cadillac at the Academy Awards

As the official vehicle of the 88th Academy Awards, ABC Television wanted to deliver the highest caliber brand experience and activation for their premiere sponsor, Cadillac. ABC turned to JJ|LA to create a customized, high-end tastemaker experience pairing world-renowned social media influencers with a brand-new CT6. Dubbed the Dare Greatly VIP Experience, JJ|LA planned multiple days of quintessential LA activities for influencers to experience leading up to the Academy Awards. From a private visit to the Jimmy Kimmel Live set, a celebrity chef lunch prepared by Iron Chef Cat Cora to an exclusive behind-the-scenes tour of the Oscars Red Carpet, ABC and Cadillac were thrilled with a creative, fresh approach to innovative brand activations for sponsored experiences. 

Back to Portfolio