In 2022, APLA Health tapped JJLA to execute their annual AIDS Walk LA on Sunday, October 16, 2022. The walk returned to West Hollywood Park and Santa Monica Blvd., following a few years of hosting in downtown LA. After hosting West Hollywood Pride in the same location a few months prior, this was a walk in the park for JJLA. The year’s slogan was ‘Be All Over It’, which was brought to life with extra large lawn letters, stage branding, flag posts, and an interactive wall for attendees to write and let the world know what they ‘Are Over’.

With 10+ vendors and 3 food trucks on display, the day was set-up so attendees could return to the park to connect with other health organizations and enjoy the outdoors, before and after the stage presentation and 1.6 mile walk.

We brought in our go-to, high-energy DJ Asha, who got the crowd moving before the stage presentation. CEO of APLA, Health Craig E. Thompson; Chief Marketing & External Affairs Officer, Craig Bowers; local political staples; and the high-profile Congresswoman Maxine Waters all graced the stage with important and touching messages regarding public health.

After closing the stage, Representative Waters kicked off the walk, led by a band through the crowd, first heading east down Santa Monica Blvd., turning the corner at La Cienega and heading back west on Santa Monica, down to Doheny and back on Santa Monica east toward the park.

Overall, JJLA provided event production services encompassing vendor sourcing & coordination, crowd management, safety & emergency preparedness, client & sponsor relations, stage lighting & audio design, event concept & guest experience design, show running & stage management.

← Back to Portfolio