To celebrate Ashnikko’s Smoochies era, Warner Records tapped JJLA to produce a tight, high-impact pop-up run that dropped fans directly into the album’s beautifully chaotic aesthetic world. Staged October 23 to October 28, 2025 across multiple venues in both New York City and Los Angeles, the tour delivered a repeatable, tourable format that still felt custom in every room.
At each stop, Ashnikko hit the stage for an intimate 4-track set, turning each appearance into a concentrated blast of energy that rewarded fans with access, proximity, and momentum. The run culminated in its anchor moment, OUTLOUD Presents Club Smoochies at The Abbey in West Hollywood, where the night scaled up into a full-on, fan-fueled rager!
JJLA brought the experience to life through branded trinket giveaways, venue
coordination across the run, and custom holding graphics for each stop to keep the visual storytelling consistent and recognizable. At the Abbey flagship event, JJLA produced a headline interactive moment with a bespoke claw machine activation, then kept the room moving with hired DJs and OUTLOUD-driven marketing support that amplified the experience beyond the venue’s walls.
The result was a compact tour that punched high above its weight. High-energy, fan-forward, and built to travel, this pop up run proved JJLA’s ability to translate an album era into a live format that is scalable, cohesive, and instantly shareable, city after city.