Sony Pictures Entertainment approached JJLA to produce the Bad Boys 4 Influencer Screening, held at Spotify Studios in Downtown Los Angeles on May 28th, 2024. The event aimed to create an engaging and interactive experience for attendees. The evening commenced with a vibrant pre-reception designed to reflect the film’s theme, featuring Cuban-inspired cuisine and a bespoke cocktail menu. A live muralist added artistic flair, while a photo opportunity with a Porsche, reminiscent of the movie, offered a memorable touch. Prior to the screening, guests enjoyed an exclusive listening party of the film’s soundtrack, which showcased tracks by Will Smith, generating excitement ahead of its official release. Despite a tight timeline, JJLA delivered a seamless event that exceeded Sony’s expectations. Attendees enthusiastically shared their experience on social media, amplifying visibility and engagement both during and after the event.