Beverly Center’s Pride Kickoff was a celebration to start off pride month with a bang and highlight upcoming pride events in West Hollywood – including OUTLOUD Raising Voices music festival. JJLA and Beverly Center partnered to create a fun, colorful afternoon of programming including drag performances and various interactive activations. Drawing hundreds of people both in pre-event RSVP’s and curious mall-goers, guests enjoyed spinning prize wheels, delicious passed appetizers and fun snack stations, getting their makeup done at a Sephora makeover station, or getting a fashion sketch drawn of themselves. Performances included drag numbers by Sasha Colby, recent RuPaul’s Drag Race winner, alongside 4 other incredible queens. Both JJLA and Beverly Center were thrilled with the outcome of this event. Both in drawing hundreds of people to the Beverly Center, and marketing upcoming JJLA produced pride events throughout the space. JJLA successfully transformed a mall courtyard into a loud, proud, and fun afternoon event.

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