Cabo Wabo, the official tequila sponsor of NASCAR, celebrated the Clash at the Coliseum race with a sunset party overlooking the tracks. The client aimed to reinforce Cabo Wabo’s new branding by creating an elevated, rugged party experience for guests. Taking place at the BMO Stadium’s (formerly Banc of California Stadium) Sunset Deck on Saturday, February 4th, roughly 300 guests enjoyed post race refreshments and atmosphere.
JJLA created a mesh of the Cabo Wabo and NASCAR brands by covering walls in corrugated metal and branded aluminum signs. Cabo Wabo branding was also showcased with colorful lit logos and a floating pool logo print. Small details were not overlooked: from a candlelight fireplace to floating agave plants in the pool, no accents are too small to generate ambiance.
On a compressed timeline, JJLA was able to exceed client expectations, create a positive guest experience, and highlight Cabo Wabo’s new branding through creative and innovative decor.