When Chappell Roan launched her sold-out Visions of Damsels & Other Dangerous Things Tour, JJLA was enlisted by Foundations Management to create fan experiences as bold, glittering, and defiant as Chappell herself. Across New York City, Kansas City, and Los Angeles, we transformed venue footprints into immersive theatrical playgrounds that elevated the concert experience to a mini-festival experience.
Each city featured a Fan Festival Activation Area inspired by Chappell’s technicolor imagination. The environment felt equal parts fairytale and fever dream. Fans stepped inside the artist’s world through immersive photo installations, including a large-scale ‘Pink Pony Club’ wall and a recreation of “The Subway” music video complete with the yellow taxi and cascading red wig from the now-iconic scene. The setup invited fans to sprawl on the pavement and live through the dramatic hair-drag moment exactly as Chappell does in the video, turning an image of heartbreak into a joyful act of fandom. Each photo captured the perfect blend of camp and catharsis that defines Chappell’s storytelling.
In collaboration with Cash App Visa, JJLA produced the popular Merch Customization Activation where fans could crop, fringe, bedazzle, or stamp their tour tees to make them uniquely their own. A nearby glam station and face-cutout photo booth invited everyone to sparkle up before heading into the show. Local DJs set the tone for each stop, while Crocs hosted a Jibbitz charm design bar, and nonprofit partners added purpose to the pageantry.
The New York and Los Angeles activations each featured their own showstopping centerpiece. The apple set piece from Chappell’s Gov Ball 2024 performance appeared in New York, while the pink pony from her Grammys number trotted triumphantly into Los Angeles. Fans lined up for hours; filming, singing, and crying with joy. By the end of the tour, the activations had taken over TikTok and had become meaningful extensions of Chappell’s world rather than mere side attractions.
JJLA oversaw every facet of production, from scenic design and fabrication, staffing, and touring logistics, ensuring a polished and transportable experience. The result was a fan activation that felt less like a brand build and more like a love letter. It became a moving tribute to pop’s newest icon, giving every fan the chance to live inside the storybook universe of Chappell Roan.