On Sunday, May 9th, 2021, DAP Health hosted its annual Steve Chase Humanitarian Awards virtually, broadcasting as a Mother’s Day television special on NBC Palm Springs for the first time in the organization’s 30 year history. In celebration of the successful “Hope Begins with Health” fundraising campaign, DAP Health highlighted leading humanitarians, healthcare workers, and heroes of the community, as well as local businesses and mother-figures for a powerful hour of inspiration focused on spotlighting the selfless efforts of healthcare’s finest.

JJLA creative directed, produced, and edited the show, including filming on-site with TV Personality and DAP Health Board Member Scott Nevins; interviewing DAP Health clients, employees, and community supporters; and producing in-studio performances with Sheryl Lee Ralph and Shoshana Bean. Working hand in hand with DAP Health, JJLA made sure that each element of the show illuminated DAP Health’s four pillars of service: Ongoing HIV Care, Access to Healthcare, Behavioral Health, and Coronavirus Testing. This expert attention to storytelling drove connection with the audience, streamlining DAP Health’s messaging and ensuring that each moment of the TV special had maximum impact.

To top it off, JJLA curated custom gift boxes for guests to enjoy the evening of the show at home. Gift items were selected from local businesses that have supported DAP Health over the years, creating the perfect virtual event viewing kit for an in-person tangible experience.

JJLA is so pleased that during a time when coming together in person was difficult, we were able to put our technical savvy to work, creating a virtual show that streamed across social media and a custom website in addition to airing on NBC Palm Springs. You can take a look at it here!

← Back to Portfolio