Sony Pictures Entertainment wanted to bring their experiential marketing to a new level for the pre-screening event of their upcoming film Fly Me To The Moon starring Scarlett Johansson and Channing Tatum. 60 lucky fans were invited to watch a special pre-screening of the film followed by a large rooftop party with 150 guests at NeueHouse Hollywood.
Fans were greeted with branded snack boxes with astronaut snacks and moon pies in the screening room and surprised with a surprise appearance by a star from the film.
Various space-themed activations, photo ops, and even an astronaut DJ brought the rooftop space to life. The night culminated in an awe-inspiring drone show livening the LA Sky and a truly noteworthy promotion for the film.
JJLA made sure the event was not only unforgettable in person but extremely shareable with our dedicated content team capturing testimonials, photos, and a sizzle reel shared across Sony Picture Entertainment platforms.