At NeueHouse Hollywood on October 28, 2023, GLSEN teamed up with JJLA to create the Rise Up gala. GLSEN sought to celebrate their work to support LGBTQIA+ youth and raise money to support GLSEN’s efforts nationwide. GLSEN’s goal was to raise at least $100,000 that evening, and reached out to JJLA for our expertise and experience in creating successful fundraising events.

For this LGBTQ+ charity, JJLA used its resources to procure excellent entertainers from the community. Noah Cyrus, Iniko, and Wayne Brady performed to keep the energy high for attendees during the award ceremony. The ceremony, hosted by Mo Heart, featured presenters and speakers including Sherry Cola and Fortune Feimster.

JJLA facilitated the evening from beginning to end. After walking the red carpet, an opening reception on the NeueHouse rooftop hosted guests prior to the award ceremony. Tables and chairs were arranged for a catered dinner with an open bar for attendees. A VIP bar on the mezzanine level hosted select guests, such as performers, award recipients and GLSEN executives.

After the ceremony, guests were invited back onto the rooftop, which has been reformatted to accommodate a DJ, dancefloor, and a step and repeat. Three bars, including one bar in a VIP section, remained open for the duration of the evening.

At Rise Up LA, JJLA helped GLSEN exceed their fundraising goal and celebrate their continued success.

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