Beginning November of 2022 and running through January 2023, JJLA partnered with Fever and Warner Brothers to bring to life the inaugural U.S. Harry Potter: A Yule Ball Experience. Fans of the franchise and those unfamiliar with the brand were invited to attend an evening full of food and programmed festivities.

Each experience lasted 2-hours with multiple shows each day. Up to 100 guests were encouraged to dress in full wizard-robes—via invitation after purchasing tickets—and participate in the magic of each Ball’s activities.

Upon arrival, guests entered through house-crest-clad gates to a foyer full of floating candles, as if Dumbledore enchanted the space himself. Those filing in could quickly grab a specialty Hogwarts-House-inspired cocktail at any of the 3 full bars, before making their way into the ballroom, where witches and wizards would soon gather for the first of many magical moments.

Each evening opened with a warm welcome from Hogwarts’ hosts who entertained guests with a dance, and then encouraged them to learn the choreography as well. The rest of the ball was filled with engaging activities such as a Hogwarts House dance battle, a fashion show for guests to show off their best ball attire, and glimpses of the majestic Ice Castle, all culminating with an enchanted indoor snow-fall. Each show ends with a name-drawing from the Goblet of Fire which determined which four guests would be crowned the Yule Ball Champions.

Overall the Yule Ball was a huge success having a massive social impact. In addition to the millions of views videos from the event gained on social media, the experience received 4.7 stars out of 5 on Fever’s website.

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