Retail-giant Hollister took VIDCON by storm in a hugely immersive activation helmed by JJLA client AwesomenessTV. ATV turned to us to create an exciting DIY booth for the brand connecting back to their SoCal roots. Naturally, a beach-inspired, tiki-hut was born, complete with a sandy floor, where conference attendees could create their own custom HCO Merch. 

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