JJLA partnered with Hulu to bring to life a customized float at the 2024 LA Pride Parade. Hulu’s goal was to showcase their support for the LGBT+ community and engage the large parade audience with Hulu’s content and recent releases.
JJLA worked closely with the Hulu team to bring to life their vision for a completely unique float concept that included a giant screen which streamed the extensive catalog of queer programming on the streaming service. The float also featured stars from prominent Hulu original shows who walked alongside the float and interacted with the near 100,000 parade attendees.
ABC selected Hulu to do a special broadcast prior to the parade featuring the float which was streamed nationally. In addition to a dedicated segment on ABC, the outstanding float received extensive press mentions.