Amongst the cacophony of events and activations surrounding the nation’s largest music festival, JJ|LA was proud to be part of a new concept called KALEIDOSCOPE. The four-day series launched on Thursday, before Coachella, and was a TedTalk-esque day of convergence, featuring thought-leaders and pioneers in the music, technology and entertainment fields. The 250-person event included talks from executives at Spotify, iHeartMedia, ICM, Houlihan Lokey and others, hosted at the elegant Chateau at Lake La Quinta. As the festival kicked off, Desert Edition featured daily talks, hosted brunches and hospitality suites throughout the weekend, culminating in a Sunday day-party called REFRESH featuring haircuts provided by Baxter, hydrating IVs, mixed cocktails from Ciroc and De Leon, and a performance by Post Malone. JJ|LA oversaw full event production, design and management for the event, including creating unique activations for Baxter of California, Delta, Ciroc, Cannabanoid Water, AWAY and others.

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