The LA PRIDE Festival and Parade is the largest ticketed LGBT event nationally, the largest music festival in metropolitan Los Angeles and one of the largest and most widely publicized LGBT events worldwide. Since 2012, JJLA has been engaged by Christopher Street West, the non-profit who produces LA PRIDE, as it’s overall event Producer. During that time, JJ|LA has helped the event realize double-digit growth in ticket sales, concessions, programming, attendance and sponsorship. As it’s producer, JJLA oversees all aspects of event management, including event design, logistical oversight, artist booking and programming, production supervision, vendor coordination, site operations, safety and security planning, and city coordination. The event consists of three days of programming across multiple stages and performance venues, with over 70,000 attendees to the festival and over 150,000 parade spectators.