FLC attendees were surprised and excited to visit the MAC booth. Greeted by a gamification experience, booth visitors were invited to play a MAC-branded spinning wheel to win MAC Cosmetics. There were 3 make-up kiosks that allowed guests to talk to MAC experts and learn about all the cosmetics MAC has to offer.
MAC wanted to Step away from their typical sleek all black look in order to highlight the companies GLOW based on the Hyper Real products.
At ULTA FLC 2024, held at the Orlando Convention Center in Orlando, FL, MAC Cosmetics had us come up with a re-defined look for their 20×20 booth. Stepping away from their typical sleek all black look they wanted to highlight their GLOW based on the Hyper Real products.
To achieve this look JJLA designed a unique booth structure that also incorporates custom overhead lighting and glow shelving units. With a high gloss white finish and glossy black flooring the GLOW was present everywhere in the booth.