What better way to unveil Cadillac’s all-new CT6 Plug-In than pairing it with ABC’s elite, action-adventure series Marvel’s Agents of S.H.I.E.L.D. JJ|LA transformed the raw, open warehouse space 440 Seaton in downtown LA into a spy training facility for the finale party for ABC’s elite, action-adventure series Marvel’s Agents of S.H.I.E.L.D. The event integrated Cadillac’s all-new CT6 Plug-In electric vehicle as a fully immersive experience within the party. Guests had the opportunity to experience the CT6 Plug-In through several activations in the space, including a virtual reality showroom, an experiential video wall highlighting car features, and immersive vehicle tours. Guests were entertained by beats from DJs Coco & Breezy while snacking on spy-inspired menu of tasty bites, and posed for their own “hero shots” at a custom-designed Scenario Photo Booth. The underground warehouse decor was highlighted by a 12’x12’ hanging projection installation featuring morphing images of S.H.I.E.L.D spies. JJ|LA flipped another ordinary industry event into a fully-immersive experience that had clients at ABC and Marvel applauding while finding a unique and fitting event to match with Cadillac’s CT6 Plug-In.