JJLA knocked it out of the park, organizing 4 days of after-party events for MLB’s sponsors and guests as All Star Week returned to LA, at locations throughout town.

Saturday kicked-off the celebrations with a poolside soirée at Hollywood’s Highlight Room.

On Sunday, JJLA introduced MLB’s newest All-Star event concept, Draft After Dark, at the Novo Theater following MLB’s draft. The afterparty hosted over 1200 people and featured interactive performance artists, live glow-in-the-dark painting, delectable food and signature cocktails, as well as DJ sets from Hannah Rad, Asha and Coco & Breezy.

Monday evening, sponsors were invited to the Hotel Figueroa for a cocktail party celebrating the release of MLB’s documentary The Captain, presented by Capital One. Highlights of the event included tequila tasting, cigar rolling, and an appearance by Derek Jeter.

The festivities concluded Tuesday at Spire 73, atop the Intercontinental Hotel for a wind-down post-game celebration.

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