There’s not too many industry insiders within entertainment that haven’t been intrigued by what subscriber-based theatrical ticketing service MoviePass continues to offer their customers, a single movie ticket per day for a flat fee per month. The “disruption” they’ve caused within the industry had the likes of studios and theaters alike in uproar, so naturally when MoviePass called JJLA to continue to drive excitement and build brand awareness, we couldn’t resist. MoviePass approached JJLA to create a destination amongst an already very established event calendar at Sundance Film Festival. Tied to the launch of their newest entity, MoviePass Ventures, and a new flat ticketing model, we designed a five-day take-over at a breathtaking lodge overlooking all of Park City. MoviePass team members hunkered down at the estate, taking meeting with top studio executives and acquiring a new slate of films slated to premiere through 2019. A day-long “future of film” series, curated thoughtful conversation among industry experts on movie-going habits and trends. The event series culminated with an all-out movie buff bash, that had all eyes watching the trend-setting brand and it’s commitment to enhanced brand development. Since Sundance, JJLA has crafted strategic event and experiential plans for MoviePass helping to grow subscribers, enhance brand allegiance and identify corporate partnerships in strategic ways.