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NY Pride

As part of the 2019 World Pride Celebration and the 50th Anniversary of the Stonewall Riots in New York City, NYC PRIDE selected JJLA to produce their flagship festival and concert, Pride Island. Pride Island is a 2-day high energy music and dance experience. As the producer, JJLA oversaw all event management, design, logistics, production supervision, concessions and security planning. The large-scale build, which featured a 5-story arch structure that towered over the Hudson River, was the largest of its kind in Manhattan. The event featured a two-tier VIP and cabana deck that helped to elevate the guest experience and cater to premium clientele while still providing plenty of space for festival goers to revel in Pride Celebrations. Over 7500 attendees per day celebrated this iconic anniversary which was headlined with performances by Grace Jones and Madonna.

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