JJLA presented OUTLOUD: Raising Voices from June 4th-6th at the Los Angeles Coliseum, kicking off the first in-person Pride Month event of 2021.
JJLA knew the return to in-person events needed to be bigger and better than ever, so OUTLOUD teamed up with Pride Live’s Stonewall Day in conjunction with Adam Lambert’s Feel Something Foundation to create something truly special! To extend the experience beyond the Coliseum, JJLA partnered with Twitch to livestream the three-day music festival for fans all around the world. Additionally, each day, OUTLOUD introduced different LGBTQIA+ charity partners, helping to raise awareness and funds for these causes. JJLA utilized the Tiltify platform to make contributing a seamless process for donors.
Boasting over 4.8 million streams on Twitch, OUTLOUD: Raising Voices gained global attention with a captivating line-up that shone a spotlight on queer musicians. Headliners included Sofi Tukker, Hayley Kiyoko and Adam Lambert, with performances by Daya, VINCINT, Kim Petras, JoJo and a surprise debut performance by POSE star Michaela Jaé Rodriguez OUTLOUD strategically paired up-and-coming LGBTQIA+ performers in lineups with well established headliners, exposing them to new audiences and adding a layer of discovery to the event. Performers reflected the diversity of the LGBTQIA+ community through their varied ages, ethnicities, genders, sexualities, and music styles.
To engage virtual viewers, OUTLOUD: Raising Voices created an interactive hybrid experience with hosts DJ Hannah Rad, Ryan “The Slaygawd” Mitchell, and Shar Jossell connecting with Twitch viewers live from the Vizzy Stage. This incredibly entertaining trio responded in real time to viewer comments, music requests, and questions throughout all three days of the event. They interviewed performers and OUTLOUD special guests and the virtual audience was encouraged to interact with each attendee to expand the “in person” experience to at-home guests around the world.
JJLA was solely responsible for the entirety of the show’s production, and was honored to be a key part of bringing live events back to Los Angeles.