For the League of Legends World Championship Semi-Finals in Atlanta, Georgia, Riot games wanted to give their fans an All-American Kickoff!
JJ LA transformed Centennial Olympic Park into a League of Legends fairground. The takeover was complete with League of Legends-inspired carnival games that handed out one of a kind World Championship merch as prizes for fans to take home. Cosplayers dressed as the video game’s favorite characters greeted fans who spent the night enjoying some of Atlanta’s renowned food-trucks, music, and art.
The evening was punctuated by performances from dancers, a drumline, and one of Atlanta’s hottest DJ’s, DJ Jazzy T.
As the sun set, the lights came up on SkyView—Atlanta’s 200-foot-tall Ferris wheel—looming over the park, sporting the Riot Games logo to celebrate the main event.