The annual Rose Bowl Game has become synonymous with New Year’s Day celebrations. The game’s time honored tradition draws record-breaking crowds and sponsors to the event each year. JJ|LA works with ticket selling partner Prime Sport as the creative producer and event designer for their 10,000+ attendee Corporate Hospitality Village and pre-game Tailgate. JJ|LA creates unique and festive event spaces for sponsors including ESPN, UPS, Britten, Western Asset and the many Universities who have the honor of playing in the game. From upgraded furniture and lounge options, enhanced catering and bar packages to full-service private event experiences, each sponsor receives a personalized, custom event-day package. Additionally, JJ|LA oversees the design and programming of the Village Sports Bar, a VIP experience for Prime Sport game-day ticket holders. Since engaging with JJ|LA on their Rose Bowl events, Prime Sport has brought JJ|LA on to design experiences at their other national events including Super Bowl, Copa America, the BCS National Championship and NCAA’s Frozen Four.