The Denver Broncos kicked off their Super Bowl 50 appearance with a star-studded, VIP Reception at San Francisco’s iconic music venue Ruby Skye. JJ|LA produced the invite-only event hosted by Bronco’s ownership and EVP John Elway, which featured a live performance by Denver hometown band Fitz and the Tantrums. JJ|LA is no stranger to Super Bowl events, previously working on DIRECTV’s Super Saturday Night and Celebrity Beach Bowl events in New Orleans, New York and Indianapolis and Prime Sport’s Fan Fest in Santa Clara.