Smashbox came to JJLA looking to have a 20×20 booth designed and built for them at ULTA FLC 2024 in Orlando, FL.
Wanting a simple yet very on brand look for their booth we took inspiration from their social marketing campaign with Pamela Anderson. So we included screens to continuously play the campaign video while giving space for sample product to be handed out.
Rather than having many different aspects they wanted a big focal piece that draws people in. From there we created a warped photo op by bending sheet metal.