JJLA joined St. Jude’s Children’s Hospital for their annual superbowl fundraising event, “Legends for Charity”. This year, the event took place in the hustle and bustle of downtown Phoenix at the Hyatt Regency. JJLA tackled decor and vendor management throughout the ballroom and the VIP lounge. Taking inspiration from Phoenix’s modern desert atmosphere, JJLA procured decor that showcased succulent florals, wood panel walls, and ombre sand colored linens. JJLA also helped St. Jude’s brand the large space with gobos, signage, and specialty step and repeats. JJLA proudly sourced many local vendors to achieve the ambience the client was seeking.