The West Hollywood Chamber of Commerce tapped JJLA to bring a first-of-its-kind experience to the Sunset Strip to drive business during Halloween. For back-to-back weekends at the end of October, JJLA produced an immersive experience down the Sunset Strip.
All Aboard the Afterlife Transfer Trolley! Guests would board a custom-branded trolley filled with vintage decor that transported them into the afterlife. Three actors interacted with guests throughout their travels playing spooky games, giving musical performances, and telling scary stories and haunted history of the Sunset Strip. Guests were able to get off or board the trolley at any of the 12 stops along Sunset Boulevard, stopping at local businesses.
Guests loved the experience and the trolley gained a lot of impressions on social media, including a spot on KTLA News. The Afterlife Transfer Trolley was an exciting Halloween experience and drove traffic from Santa Monica Blvd to the Sunset Strip.