For the 18th annual Night Before benefitting the Motion Picture & Television Fund, JJLA partnered with Verizon Media Group to design and build out their activation booth for the soiree. The notable evening took place on the Fox studio lot the night before the Academy Awards, bringing A-List Hollywood talent together for a celebration while fundraising for MPTF’s important work assisting industry veterans during their retirement from the business.
The booth design took inspiration from the popular TV game show The Price Is Right, with the fabrication of a custom built Plinko board, allowing guests to climb up behind the 8 foot tall game, take a photo, and drop a puck – hoping to land in any slot at the bottom which contained a Yahoo! Brand for the opportunity to win prizes such asa branded Tile, a unique tech gift to help keep track of belongings such as keys, wallets, and cell phones.
Celebs who tried their luck included Tiffany Haddish, Marcia Gay Harden, Zach Braff, Brie Larson, Keegan Michael Key, and more!