JJLA produced the City of West Hollywood’s Inaugural WEHO Pride Street Fair which took over the city’s two main streets in the heart of West Hollywood – San Vicente and Robertson Blvd. – over the course of 3 days. The free street festival surrounded the OUTLOUD Music Festival event happening in West Hollywood Park. The event was attended by over 50,000 people daily.

The fair included over 35 community vendors and nonprofits such as the Los Angeles LGBT Center and Trans Latin@ Coalition. The event also featured over 20 sponsor activations by Sydney World Pride, Aids Health Foundation, and our presenting sponsor, Nissan.

Hulu enhanced our space with an expansive Ferris Wheel activation, as well as a special activation that prompted event-goers to share their coming out stories on thoughtfully designed and placed lockers, promoting their LGBTQ+ series Love, Victor.

The Pride on Robertson Stage featured rising artists in the community including singers, drag queens, and DJs.

Aids Health Foundation provided free testing on site.

The fair had a dedicated sober zone, Sizzle, which was filled with on-theme vendors.

JJLA organized the inaugural PRIDE Parade for the City of West Hollywood on Sunday, June 5th 2022.

The mile long parade stretched over the iconic Santa Monica Blvd. strip in the heart of West Hollywood and was attended by over 100,000 people.

The Parade was graced by stars such as Janelle Monae (Grand Marshall Icon), JoJo Siwa (Next Gen Icon), MJ Rodriguez, and Cardi B.

It was broadcast live on KTLA and hosted by Karamo of Queer Eye.

100+ floats from organizations such as Rocco’s, Mickey’s, Channel Q, Human Rights Campaign, the WEHO fire department as well as local LGBTQ+ and allied businesses.

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