YouTube sensation turned chart-topping boy band, Why Don’t We, wanted to celebrate their 1-Year Anniversary with the people who launched them to fame: their fans. Atlantic Records turned to JJLA to create an intimate fan-driven event celebrating the band’s inception and unveiling their newest album. Hosted at a private residence overlooking Beverly Hills, the event featured an acoustic performance by the band and welcomed 200 of the band’s most passionate followers to the private affair which live-streamed across the band’s channels to over 2M followers. JJLA oversaw all components of the event, including concert production.